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From:
Richard Millington - Indispensable Consulting
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You Only Need To Engage 50 People (the magic of Micro ABM)
https://www.richardmillington.com/p/you-only-need-to-engage-50-people
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ABM is a compelling way to attract clients once you've established a strong reputation and track record. Focus on just a handful of people and build strong relationships.
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