You’re probably more than used to seeing the end-of-year car and truck commercials, each offering a giant bow and a hefty discount. But, is discounting the answer for your business? Sales leaders often feel the crunch to meet Q4 goals in November and December, and many turn to discounts as a result. However, this approach can actually undermine long-term goals, weaken client relationships, and set poor pricing expectations for the future. Here’s a look into why discounting isn’t the ans...
