Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that promised near-instantaneous results, like Search Engine Marketing (SEM) and pay-per-click (PPC) ads. Excitement and relief washed over them as leads started to trickle in again from Google Ads. In the rush of this quick hit of results, some decided it was time to ditch other tim...| KLA Group
Almost every custom website design meeting starts with the same question. Business owners want to know which is better, a single or multipage website design.| KLA Group
Since 1995, KLA Group has helped B2B companies grow with hands-on sales training, smart marketing strategies, and lead generation that gets results.| www.klagroup.com
Use this guide to custom website design services to select an agency that will develop your site and increase B2B lead generation opportunities.| KLA Group
You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style.| KLA Group
When sales aren’t closing something might be holding your prospect back. It’s likely there are hidden objections they’ve never expressed. Or, those objections may be coming from sources you have yet to meet. Continually ask questions throughout the sales process to spot these concerns and ferret out all contacts who have a hand in the decision-making process.| KLA Group
Buying email lists is an ineffective marketing strategy. Here are 10 ways to put your website to work for you and organically grow your list 24/7.| KLA Group
Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often are left behind, ripe fruit for your competition to pluck if new needs arise and your contacts don’t think to call you first.| KLA Group
This step-by-step infographic takes you through the elements of any successful lead generation strategy and the 14 different activities you can use to help you develop your own plan best suited to your own strengths and capabilities.| KLA Group
Lead generation is more than just marketing – it’s a vital component of your Revenue Generating System and sales process that allows you to build a list of marketing qualified, educated prospects who are ready to engage in conversation with you.| KLA Group
Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead.| KLA Group
Your differentiation is the one thing you have that none of your competitors can claim. They are unique to you and the reason your clients choose you. Use your differentiators in your prospecting, proposals, and sales meetings, not just your marketing. If you aren’t sure what your unique differentiators are, listen to this video for the three questions to ask yourself or your customers to identify them.| KLA Group
Discover the real reason your B2B lead generation efforts fall short—and why changing your strategy too soon may be doing more harm than good.| KLA Group
I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown.| KLA Group
Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you do. After all, you’re a pro at networking. Sure, that nets you a fistful of business cards and new contacts, but it’s not the most efficient use of your time.| KLA Group
Now that Microsoft has acquired LinkedIn, more users will be turning to LinkedIn to find experts for whatever it is that they need. To position yourself in front of the users looking for businesses like yours, you need to boost your signal on LinkedIn. With the right approach, you can be the expert they come to first.| KLA Group
Getting the attention of prospects is an age-old challenge. With contacts busier than ever before, you can’t rely just on cold calling or email. Rather, it’s essential to take a multifaceted approach to get through to them.| KLA Group
I find events to be one of the most effective strategies to uncover qualified leads. The people who participate choose to come because they’re interested in your topic. You get to share your perspectives and recommendations, highlighting yourself as an expert they want to work with.| KLA Group
Early in my sales career I sold to law firms, working directly with the senior partners to show them how technology could help their staff be more productive. Because I was young, new to sales and eager to succeed, they often saw it as their role to coach and guide me.| KLA Group
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they don’t know how to create consistent future business. They’ve invested time, money and staff into prospecting and sales and are not getting sustainable results.| KLA Group
The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway.| KLA Group
Recently, one of my clients reached out with a challenge that many businesses face. While this client knew that personalizing emails, messages, and LinkedIn InMails was important, he was utterly overwhelmed by the task. With a list of 4,000 quality contacts on LinkedIn alone, how could he possibly personalize every message without it consuming every minute of his work day?| KLA Group
Get to Yes! Faster Sales Methods to Get to Yes! Faster KLA Group Sales Strategy Master Series Getting a prospect to say Yes! faster requires establishing a strategy based on relationship and inspired trust.| KLA Group
Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received.| KLA Group
Perhaps a business owner’s biggest frustration is seeing all those opportunities sitting in the pipeline, but nothing is closing. Proposals were presented. Prospects declared, “I’ll let you know.” But they haven’t, and now you don’t know what to do next.| KLA Group
You’re probably more than used to seeing the end-of-year car and truck commercials, each offering a giant bow and a hefty discount. But, is discounting the answer for your business? Sales leaders often feel the crunch to meet Q4 goals in November and December, and many turn to discounts as a result. However, this approach can actually undermine long-term goals, weaken client relationships, and set poor pricing expectations for the future. Here’s a look into why discounting isn’t the ans...| KLA Group
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the marketing qualified leads aren’t converting into the sales pipeline, there are no sales to close.| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
Occasionally, you let salespeople off the hook for not following up with a lead from the marketing team. Other times, you hear salespeople reading directly from a script and don’t say anything. You think the behavior is harmless. It’s not.| KLA Group
HubSpot monthly support for B2B companies ready to scale. Get expert CRM setup, AI automation, and strategic guidance without hiring in-house. Contact us today.| KLA Group
Discover 4 reasons short-form video works for B2B lead generation. Plus see how real companies like yours are turning short clips into traffic and conversions.| KLA Group
Discover five ways AI boosts B2B lead generation using HubSpot, ChatGPT, and Seamless.AI to automate prospecting, personalize outreach, and grow sales.| KLA Group
Is your CRM driving sales or slowing you down? As a HubSpot Gold Partner, KLA Group’s HubSpot implementation and CRM services optimize B2B sales and marketing with AI and automation to help you close more opportunities faster.| KLA Group
Even with the slow recovery in the job market the competition for seasoned sales and management experts remains high. Translation: Retaining your best employees could become increasingly difficult in the year ahead. What’s a VAR to do? Many will surely consider bonus plans for their best performers.| KLA Group
Is going from sales rep to manager a good career choice? What do sales managers do? Is sales management right for you? Get the answers in this article.| KLA Group
In email prospecting, one of the first things I recommend is that you send yourself a draft before hitting send. That way, you experience what it’s like for the prospect you’re emailing – from the perceived length to the content and call to action. You can quickly see where you need to make adjustments to grab your prospect’s attention and get a reply.| KLA Group
It was the best of times. It was the worst of times. It was the age of COVID – the age of people who think cold calls don’t work, and it presented us with a tale of 2 clients. Both provide IT services. With everyone increasingly reliant on laptops, smartphones, and being connected 24/7, the pandemic should have created plenty of opportunities.| KLA Group
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve sales goals. Then get stuck without the critical business metrics for our revenue generating system to measure if we’re on the right path to achieve them.| KLA Group
We polled a group of SMB B2B business owners who attended a recent Coffee with Kendra revenue generating webinar to learn how well they feel appointment setting is going in their companies. 41% of business owners feel that appointment setting is working okay, but has room for improvement, while another 33% want to make it even better. | KLA Group
AI is changing the way B2B sales teams prospect for leads. In this article, you’ll learn three specific sales prospecting tasks AI agents can automate to help your team close more deals| KLA Group
Learn the three-email prospecting follow-up sequence and get sales coaching tips to transform your stalled pipeline into a powerful revenue generation system.| KLA Group
As the digital marketing landscape continues to evolve, staying ahead of the curve is vital. With the recent announcement of email changes being delayed from February 1 to April 1, you have a golden opportunity to reassess and adapt your email marketing strategy. This shift isn’t just about compliance. It’s about leveraging these changes to enhance the effectiveness of your email marketing efforts. How prepared are you for Google’s and Yahoo’s new email authentication rules?| KLA Group
Embrace the future with KLA Group, using AI for marketing and sales. Gear up for exciting innovation, tailored strategies, and business growth!| KLA Group
The world of digital marketing never stays still for long, and 2024 is shaping up to be a year of significant change when it comes to email sender guidelines and compliance regulations. Starting February 1st, Google, Microsoft, and Yahoo will begin enforcing new policies that all companies sending marketing emails must adhere to in order to preserve their reputation and protect their ability to reach recipient inboxes. | KLA Group
Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING. More specifically, coaching sales reps how to better convert inbound leads into sales-qualified opportunities. Sales coaching is critical for getting the highest results out of your salespeople.| KLA Group
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Learn how to turn your CRM system into a true revenue engine. Discover five hidden issues slowing sales, missing buyers, and stalling pipeline growth.| KLA Group
SEO takes time, but your leads can’t wait. Explore five B2B lead generation strategies that convert while your SEO builds long-term visibility.| KLA Group
Struggling with website traffic but no leads? Learn how to fix messaging mistakes using SEO and digital marketing strategies that drive real B2B revenue.| KLA Group
When your reps are losing sales, use these questions and strategies to identify what to do to improve your sales process, restore your win rate, grow revenue.| KLA Group
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is a core element of their Revenue Generation System because it details how to build awareness for your company in your target markets and ultimately drives new leads. New leads produce new opportunities. New opportunities convert to sales. Enough closed sales equals growth. It sounds simple. But without a marketing pla...| KLA Group
Many companies come to us with no sense of what makes them unique. They feel as if they’re exactly the same as their competitors. Their goal is to run more frequent lead generation campaigns, or hire salespeople who will dial faster and shout louder than their competition. All this so they’ll reach prospects first because they don’t believe they have any unique differentiation to win sales on their well-earned merit.| KLA Group
A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He was reading Jeb Blount’s new book, Fanatical Prospecting (which I highly recommend), where Jeb says prospecting should not be done via bulk email, rather it should be accomplished through one-to-one email. He also noted that these emails should not be repetitive.| KLA Group
You received a marketing qualified lead! You’re ecstatic and shoot them an email requesting a time to meet. Days go by, you hear nothing, your enthusiasm fades. Maybe they aren’t interested after all. Wrong! A percentage of your leads are ready to have a conversation right now. Others find your content or website useful but aren’t ready to talk yet. You won’t know this unless you call, and keep pursuing.| KLA Group
