Searching and getting the information we need isn’t about keywords and links anymore. The surge in AI-powered tools, such as ChatGPT, Claude, CoPilot, Bixby, Gemini, and Perplexity, means that users are no longer interested in combing through lists of websites to find the right link. They expect direct, conversational answers. This shift has given rise to […] The post Generative Engine Optimization Strategies for 2025 appeared first on Zupo.
