It’s no secret to most website owners that creating content is one of the most effective ways to gain more organic traffic. However, simply publishing new content every day isn’t enough to create more brand visibility online. There needs to be a real purpose behind your efforts.User-focused content has now become an essential aspect of […] The post User-Focused Content: The Basics To Creating Content That Converts appeared first on Zupo.| Zupo
Online search features have changed significantly over the years. There was a time when searching on Google could mean you were inadvertently committing to hours of irrelevant search results just to find the information you needed.Fast forward to today, and voice assistants and AI-powered search have now made information discovery incredibly fast and efficient. But […] The post Voice Search SEO: How to Optimize for Spoken Queries appeared first on Zupo.| Zupo
When building a website, there are many components that need to come together successfully. Everything from the way the site is coded to how web pages and content are structured impacts the user experience, and in turn, your SEO. However, when it comes to getting your site pages more easily indexed on search engine results […] The post 10 Best Practices for SEO-Friendly URLs appeared first on Zupo.| Zupo
Most businesses trying to increase their organic search traffic are familiar with the benefits of content creation. Developing helpful content that covers a range of topics provides more opportunities for users to discover the information and explore the brand further.However, topics online can have different levels of importance associated with them. For example, getting advice […] The post YMYL SEO: Everything You Need To Know appeared first on Zupo.| Zupo
Building a functioning website can take a lot of time and resources. However, with a bit of patience and with the right approach, you can create a great-looking website that highlights all your brand’s best qualities.However, there’s just one problem. Once you’ve gone through the trouble of building a great website, how are you going […] The post 10 Tips on How To Increase Website Traffic and Drive Visitors appeared first on Zupo.| Zupo
How long does it take Google to remove a review? Learn 5 proven steps for businesses to report, appeal, or respond to bad reviews and protect your reputation.| Zupo
Optimize for generative search with expert GEO services. Get visibility in ChatGPT, SGE, Bard, and more through audits, content, and keyword strategies.| Zupo
Zupo is a B2B SEO Agency that delivers customized & unique B2B SEO strategies for each client and business| Zupo
Artificial intelligence is transforming the way people research topics of interest. One of the most visible signs of this latest iteration of the search ecosystem is the surge in AI overviews in Google search results. For marketers, SEO professionals, and freelance consultants, having a clear understanding of what makes certain content preferable for AI overviews is […] The post AI Overview Examples: What Google Likes (And Why) appeared first on Zupo.| Zupo
Search engine optimization has always centered on connecting users with the information they’re looking for. The way Google interprets these searches, however, has shifted dramatically over the years. These days, it isn’t about matching the words on a page to the terms of a query. Algorithms aim to uncover the deeper meaning behind a search, delivering […] The post Semantic SEO: What It Is and Why It Matters for SEO appeared first on Zupo.| Zupo
Searching and getting the information we need isn’t about keywords and links anymore. The surge in AI-powered tools, such as ChatGPT, Claude, CoPilot, Bixby, Gemini, and Perplexity, means that users are no longer interested in combing through lists of websites to find the right link. They expect direct, conversational answers. This shift has given rise to […] The post Generative Engine Optimization Strategies for 2025 appeared first on Zupo.| Zupo
Traditionally, SEO has been applied relatively evenly across both mobile and desktop platforms. Today, however, AI search and platform share shifts mean businesses need clearly different strategies that can cater to each group appropriately. Google has made a massive, very public shift to a mobile-first indexing framework, which means the mobile version of a site is […] The post Mobile SEO vs Desktop: Key Differences and Strategies appeared first on Zupo.| Zupo
Learn what purpose hreflang sitemap serve in SEO, how it improves international targeting, avoids duplicate content, and boosts global rankings.| Zupo
Use content pruning to increase search visibility. Learn when to remove, refresh, or consolidate content for maximum SEO and business impact.| Zupo
Learn how to rank higher on Google Maps with SEO strategies. Optimize your Google Business Profile, earn local backlinks & drive more traffic to your business.| Zupo
Avoid the most common AI SEO mistakes hurting your rankings. Learn how to blend AI tools with expert strategy for better performance, quality, and results.| Zupo
Not all AI search engines work the same. Learn how to optimize for training-led, search-led, and hybrid models like ChatGPT, Perplexity & Google AI Overviews.| Zupo
Learn how to optimize your website for Google's AI Overviews with clear content, structured data, strong UX, and SEO strategies that boost visibility and trust.| Zupo
We’ve compiled a list of 47 Video SEO statistics from a variety of sources & studies that walk through the different areas of Video and YouTube SEO. Enjoy!| Zupo
Zupo is a B2B SEO Agency with a wide range of clients from small tech startups all the way to enterprise cybersecurity companies.| Zupo