Artificial intelligence is transforming the way people research topics of interest. One of the most visible signs of this latest iteration of the search ecosystem is the surge in AI overviews in Google search results. For marketers, SEO professionals, and freelance consultants, having a clear understanding of what makes certain content preferable for AI overviews is […] The post AI Overview Examples: What Google Likes (And Why) appeared first on Zupo.| Zupo
Search engine optimization has always centered on connecting users with the information they’re looking for. The way Google interprets these searches, however, has shifted dramatically over the years. These days, it isn’t about matching the words on a page to the terms of a query. Algorithms aim to uncover the deeper meaning behind a search, delivering […] The post Semantic SEO: What It Is and Why It Matters for SEO appeared first on Zupo.| Zupo
Searching and getting the information we need isn’t about keywords and links anymore. The surge in AI-powered tools, such as ChatGPT, Claude, CoPilot, Bixby, Gemini, and Perplexity, means that users are no longer interested in combing through lists of websites to find the right link. They expect direct, conversational answers. This shift has given rise to […] The post Generative Engine Optimization Strategies for 2025 appeared first on Zupo.| Zupo
Traditionally, SEO has been applied relatively evenly across both mobile and desktop platforms. Today, however, AI search and platform share shifts mean businesses need clearly different strategies that can cater to each group appropriately. Google has made a massive, very public shift to a mobile-first indexing framework, which means the mobile version of a site is […] The post Mobile SEO vs Desktop: Key Differences and Strategies appeared first on Zupo.| Zupo
Not everyone lands on your website for the same reason. Some might be browsing topics out of curiosity, while others are seeking a practical solution to a problem they’re facing.Regardless of why a customer searches a particular topic, how you structure your webpages to answer that search intent is a critical element to carrying out […] The post High-Intent Keywords: What They Are & How to Use Them appeared first on Zupo.| Zupo
Learn what purpose hreflang sitemap serve in SEO, how it improves international targeting, avoids duplicate content, and boosts global rankings.| Zupo
Use content pruning to increase search visibility. Learn when to remove, refresh, or consolidate content for maximum SEO and business impact.| Zupo
When trying to build and grow a web presence, there is a wide range of tools you can rely on to help you keep tabs on your site's performance and help boost your online visibility. Two of these commonly used tools are Google Search Console (GSC) and Google Analytics (GA).Both of these free tools were […] The post Google Search Console vs Google Analytics: Key Differences appeared first on Zupo.| Zupo
Learn how to rank higher on Google Maps with SEO strategies. Optimize your Google Business Profile, earn local backlinks & drive more traffic to your business.| Zupo
When you’re trying to rank your site higher in search engines, it can be challenging to know which variables give you the most value for your efforts. However, even when you’ve managed to get certain web pages to the top of SERPs, this doesn’t mean they’ll stay there forever. Understanding the reasoning behind keyword ranking changes […] The post Why Keyword Rankings Fluctuate & How to Fix Them Fast appeared first on Zupo.| Zupo
Avoid the most common AI SEO mistakes hurting your rankings. Learn how to blend AI tools with expert strategy for better performance, quality, and results.| Zupo
Not all AI search engines work the same. Learn how to optimize for training-led, search-led, and hybrid models like ChatGPT, Perplexity & Google AI Overviews.| Zupo
Learn what AEO (Answer Engine Optimization) is, how it differs from traditional SEO, and how to optimize your content for AI-driven search engines.| Zupo
Zupo is a B2B SEO Agency that delivers customized & unique B2B SEO strategies for each client and business| Zupo
Learn how to optimize your website for Google's AI Overviews with clear content, structured data, strong UX, and SEO strategies that boost visibility and trust.| Zupo
Optimize for generative search with expert GEO services. Get visibility in ChatGPT, SGE, Bard, and more through audits, content, and keyword strategies.| Zupo
We’ve compiled a list of 47 Video SEO statistics from a variety of sources & studies that walk through the different areas of Video and YouTube SEO. Enjoy!| Zupo
Zupo is a B2B SEO Agency with a wide range of clients from small tech startups all the way to enterprise cybersecurity companies.| Zupo