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From:
Jason Pittock
(Uncensored)
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The 80/20 Rule of Keyword Research: How to Prioritize SEO Efforts
https://jasonpittock.com/blog/80-20-rule-keyword-research-seo/
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If you want real growth, you need to obsess over your top 20% keywords that bring in business and stop pretending the rest are worth equal effort.
