The 80/20 Rule of Keyword Research: How to Prioritize SEO Efforts
If you want real growth, you need to obsess over your top 20% keywords that bring in business and stop pretending the rest are worth equal effort.| Jason Pittock
If you want real growth, you need to obsess over your top 20% keywords that bring in business and stop pretending the rest are worth equal effort.| Jason Pittock
Let’s break down why so much AI-generated content feels painfully generic—and how you can avoid falling into the same trap.| Jason Pittock
Using AI for content creation is no longer a futuristic idea; it is the present. ChatGPT-5 can generate blog posts, social copy, and even SEO outlines in minutes, but speed alone does not make content worth reading. We have all seen AI-generated articles that look polished on the surface but feel hollow, repetitive, and painfully […]| Jason Pittock
Most websites are sitting on a mountain of SEO data (rankings, traffic numbers, keyword reports, competitor analysis) and not doing much with it. They either drown in spreadsheets or ignore the insights altogether, which means missed opportunities, wasted resources, and strategies built on guesswork. The problem isn’t the data itself: it’s knowing how to interpret […]| Jason Pittock
Publishing content without proper QA is like launching a website without testing if the links work. It might look fine at first glance, but under the surface, it’s riddled with gaps: missed topics, weak internal linking, intent misalignment, and sloppy metadata. Google doesn’t reward “good enough.” It rewards content that is comprehensive, structured, and aligned […]| Jason Pittock
Most online art schools or creative academies know how to get clicks. They run ads, they publish blogs, rank for how-to content, and push traffic through multiple search engines, AI, and traditional. The problem is what happens next. Visitors bounce, browse without signing up to the lead magnet or free trial, or treat the content […]| Jason Pittock
You’ve published great content, but performance is flat. The keywords are there. The backlinks are coming in. But your rankings? Stuck. Traffic? Barely moving. Here’s the uncomfortable truth: the problem isn’t your content, it’s your site structure. If your website is a mess under the hood, no amount of content or backlinks will save you. […]| Jason Pittock
One drives long-term discovery, the other drives real-time attention. Ignore either, and you’re leaving traffic, leads, and revenue on the table.| Jason Pittock
Wondering how local landing pages for SEO work -- and how to create a winning one? Here's what you need to know about local SEO landing pages.| Jason Pittock
Affordable SEO services exist and, when chosen wisely, they can drive real traffic, improve rankings, and increase conversions.| Jason Pittock
Simply complete the contact form if you are interested in discussing your SEO needs.| Jason Pittock
Customer acquisition is the art-meets-science practice of, well, acquiring customers. In a world where everyone can post pretty much anything online (and| Jason Pittock
A customer acquisition specialist is a person dealing in, as the job title suggests, customer acquisition. In other words, this is the guy (or gal) you need| Jason Pittock
Search Engine Optimization is the process of improving the visibility and quality of a website so that it may attract more visitors from search engines,| Jason Pittock
Most websites are getting anchor text wrong. They’re either over-optimising with spammy keyword-stuffed links or playing it too safe with generic phrases like “click here.” Both approaches miss the mark. If you want your link-building strategy to actually move the needle, you need to understand how anchor text works and how to use it strategically. […]| Jason Pittock
Discover key insights from Google’s June 2025 Core Update. Learn how to recover rankings with E-E-A-T, AI readiness, and content optimization strategies.| Jason Pittock
However, many SEO projects fail to deliver the desired results and show attribution or contribution to revenue and pipeline opportunities. In this list, we| Jason Pittock
An SEO Blog written and curated by Jason Pittock providing SEO insights, resources and training materials for SEO growth and Organic visibility.| Jason Pittock
This guide walks you through what keyword clusters are, why they matter, and how to use them to build SEO strategies that win.| Jason Pittock
Organic search visibility in SEO is one of the most important, yet often most forgotten, aspects of SEO. What is it and how to track it? In this article, I'm| Jason Pittock
Here we’ll show you the practical framework we’ve used to build 200+ pieces of content in under 100 days without sacrificing quality.| Jason Pittock
As someone who lives and breathes SEO, I get asked this all the time:"Is this new Insights feature worth using, or just another watered-down dashboard that| Jason Pittock
On the surface, the customer acquisition cost is a pretty neat and straightforward concept. Essentially, it’s a metric designed to help you understand how| Jason Pittock
They win the click and the conversion because they aligned with the system. Let’s talk about why that’s happening and how to fix it.| Jason Pittock
It's 2025, and I reflect on the countless SEO audits I've conducted. Here's what truly matters when it comes to SEO audits to improve your website.| Jason Pittock
In this article, I want to share all my expertise on using AI safely to increase your organic visibility without compromising quality.| Jason Pittock
Which AI writing tools actually work for SEO? And what should you look for if you're serious about using AI to support your SEO strategy?| Jason Pittock
Does website design influence SEO -- and if yes, how? In this article, we're taking a closer look at the relationship between SEO and web design.| Jason Pittock
Happy Customers Build Great Brands: 3 Lessons For Finding Happy Customers And Building Great Brands| Jason Pittock
Build your SEO optmized website as a strategic digital asset designed and developed to drive organic growth, domain authority, user engagement, and ROI.| Jason Pittock
Explore how integrating SEO with niche marketing can increase your organic visibility and drive targeted high-intent traffic in 2024. Learn the SEO strategies behind niche marketing.| Jason Pittock
Here I present you with the common pitfalls of these budget-friendly tools so you can make an informed decision that benefit your SEO efforts.| Jason Pittock
If your content isn’t optimized for AI-driven search, you’re already losing visibility and traffic. Learn how to optimize for them here.| Jason Pittock
Learn why SEO audit is important for optimizing your website. Improve rankings, fix errors, and drive traffic with a comprehensive SEO audit.| Jason Pittock
Welcome to the live SEO Webinar series by Jason Pittock. In this video I break down how to build an SEO-Led content strategy that gets traffic.| Jason Pittock
This SEO case study features a major food blog that went from ZERO to 15,000 clicks in less than 2 years featured on mainstream food websites and Wikipedia.| Jason Pittock
This guide breaks down in detial the right and wrong ways to use AI in content creation so you can succeed at SEO without sacrificing quality.| Jason Pittock
How online SEO coaching can help your business, small or large, transforming how your teams think about and implement SEO strategies.| Jason Pittock
If your content plan relies on mass-producing AI articles with little human oversight, you could be in trouble. Let’s break it down.| Jason Pittock
High-Value Content (HVC) is more than just words on a page. It’s insightful, engaging, and tailored to answer real user needs. Google’s algorithms are| Jason Pittock
Drive organic visibility with 15 SEO tenets for small businesses! Learn simple and actionable strategies to drive organic traffic and improve search visibility.| Jason Pittock
You'd be hard-pressed to not be confused by today's digital marketing space. Do this, don't do that, oh, no, but that's wrong too -- that would be a pretty| Jason Pittock
Building backlinks is hard and tedious work. It sounds super unexciting and downright terrifying, I know. But there’s no better way to do| Jason Pittock
Welcome to the live SEO Webinar series by Jason Pittock. In this webinar, I will show you How to Create Content that Sticks! This should allow you to create| Jason Pittock
SEO Updates: Google August 2024 Core Update, DOJ Breakup Threat, AI Enhancements, Ranking Bug, and Search Console Insights - Date: August 22nd, 2024| Jason Pittock
AI in Content Creation - Fundamentals and Best Practices When Using AI Generation Tools To Scale Your Content Creation Processes| Jason Pittock
AI Adoption for SEO: practical techniques to scale your strategy, increase your organic visibility, and position your website for revenue opportunities.| Jason Pittock
When keywords are correctly integrated, search engines can index and rank pages more effectively, driving better organic traffic.| Jason Pittock
In this article, I explore how AI for semantic keywords is crucial for getting more visibility and driving organic traffic to your website.| Jason Pittock
This article offers insights on how MSSPs can increase their organic visibility footprint, and generate more relevant leads from SEO in 2025.| Jason Pittock
In this article, I’ll show you exactly what is a good SEO visibility score and how to become visible to your target audience with your SEO content.| Jason Pittock
This guide examines advanced SEO strategies designed for the SaaS and Technology industry in 2025 for organizations to thrive online.| Jason Pittock
Here I share why SEO audits are an investment for long-term organic visibility, and why they are so important for your business, big or small.| Jason Pittock
The common misconception is that simply using the "best" SEO tools alone will guarantee success. The reality is far more nuanced.| Jason Pittock
The SEO Coaching program is an on-demand SEO support system for business professionals and marketing leaders to access SEO knowledge for informed decision making. Jason Pittock is an expert SEO Coach with +10 years experience in SEO Training and SEO Coaching for SMBs.| Jason Pittock
Organic visibility in SEO is one of the most important, yet often most forgotten, aspects of SEO. What is it and how to track it? In this article, I'm taking| Jason Pittock
Advanced On-Page SEO Strategies For 2025: Explore The Techniques And Initiatives That'll Keep You Ahead In The Game.| Jason Pittock
This is my curated list of SEO predictions for 2025, covering everything from AI adoption to search interfaces and embracing podcasts for SEO.| Jason Pittock
Here are my 4 favorite SEO tools, the ones I use consistently to deliver results. These tools can make a real difference in your SEO roadmap.| Jason Pittock
Enterprise SEO Coaching for Small and Large Groups: Why SEO coaching can be a game-changer for your long-term success| Jason Pittock
AI SEO Courses for Businesses and Marketers - The Complete Guide. How they can transform your strategy and scale online organic visibility faster| Jason Pittock
