Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx. But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized. Every agency has […] The post To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investme...
