Displaying the Better Ads Certification shield on a publisher website serves as a point of trust to visitors, and can impact revenue recovery rates. In a recent webinar, Michael Yeon, Head of Strategic Partnerships at Admiral, and Neil Thurman, Director of the Coalition for Better Ads (CBA), shared pivotal insights from a comprehensive global study on ad blocker usage. The CBA, a collaborative initiative formed by leading trade bodies such as the IAB, 4As, ANA, and WFA, aims to improve the di...
