Third-party cookies are vanishing, privacy laws are tightening, and publishers are under pressure to boost subscription revenue without eroding reader trust. The answer isn’t a new gimmick. It’s first-party data: real, consent-based insight straight from your audience. Publishers succeeding in today’s environment aren’t chasing clicks. They’re building relationships. They’re collecting and activating first-party data to deliver better experiences and drive predictable, high-margin...
