Sephora's partnerships team has had a busy 2025. In sports alone, the beauty retailer is the official partner of the offseason women’s basketball league Unrivaled; a founding partner of the Golden State Valkyries, San Francisco's new WNBA team; and the exclusive beauty partner of the Athletes Unlimited Softball League. Today, Sephora announces its latest partnership, becoming the first-ever Official Beauty Retailer of the Radio City Rockettes and the Christmas Spectacular.
