Retail media networks (RMNs) are a rapidly growing segment of the digital advertising market. RMNs allow retailers to sell their own ad inventory, which can be a significant source of revenue. However, in order to be successful, RMNs need to have high-quality data. Let’s break it down first; what does the term data standards mean for a retail media network? In essence, for a retail media network, data standards are the blueprint for all your marketing data. They meticulously define how data...
