Discover the right time to implement data standards! We will give you a hint... the sooner the better.| Claravine
Social media is an important part of todays marketing strategy. Unlock the best practices for social media ad platform data strategies here.| Claravine
Data democratization is key to unlocking the untapped potential of your organization's data. Learn how to put the power in the hands of every data creator.| Claravine
Hear from the experts on what it takes to design and implement a successful data strategy while navigating the changing adtech landscape.| Claravine
The rise of data clean rooms excites marketers seeking post-cookie clarity. But messy data leads to disappointing results. Avoid that with data integrity.| Claravine
Take a quick 101 tour of The Data Standards Cloud® to see how it can help with improved campaign, content and other critical marketing metadata.| Claravine
Avoid duplicative work by optimizing your Tracking Code Structures before taxonomy rollout. Consider options with your team.| Claravine
Data integrity ensures your data is accurate, consistent, and reliable for better decision-making. Understand its importance in databases and how to maintain it.| Claravine
Optimize your UTM parameters with expert strategies. Discover how to make them work for you and enhance your marketing efforts effectively.| Claravine
Explore how this multinational healthcare company streamlined their campaign data management process, allowing them to make quicker data-driven decisions.| Claravine
Explore how this Claravine Customer created data integrity across all marketing channels by progressively standardizing their approach.| Claravine
Data design is at the heart of everything we do here at Claravine, and we believe this unsung hero deserves its moment in the spotlight.| Claravine
Why Consistent Metadata Is Your Secret Weapon for AI Ready Marketing Any enterprise marketing leader knows that AI is no longer a “nice-to-have” — it’s becoming the backbone of competitive advantage. From predictive analytics to dynamic personalization, artificial intelligence is transforming how we engage customers, optimize campaigns, and drive growth. But here’s what most marketers are missing: The foundation for successful AI implementation isn’t just about having the right al...| Claravine
Claravine AI agent powered capabilities are here, and they’re changing the way marketing teams work. In today’s fast-paced, high-volume marketing environment, teams are under pressure to move faster while maintaining data quality, structure, and alignment across systems so they can measure, optimize and fuel new models. With GenAI powering more and more marketing, the volume of campaigns and assets — and the importance of data — is only increasing. But manual work — like generating ...| Claravine
Retail media networks (RMNs) are a rapidly growing segment of the digital advertising market. RMNs allow retailers to sell their own ad inventory, which can be a significant source of revenue. However, in order to be successful, RMNs need to have high-quality data. Let’s break it down first; what does the term data standards mean for a retail media network? In essence, for a retail media network, data standards are the blueprint for all your marketing data. They meticulously define how data...| Claravine
In the modern marketing landscape, content is king—but keeping it organized is often a royal headache. From image variants for social platforms to repetitive video edits, creative teams generate endless versions of assets. Left unmanaged, this proliferation leads to inconsistent metadata, duplicated spend, inability to measure creative performance, and confusion across systems. That’s why today’s news is such a milestone: That’s why today’s news is such a milestone: Claravine has of...| Claravine
The Data Standards Company awards Indegene for its efforts in compliant marketing practices for life science brands. Claravine, The Data Standards Company, has awarded the inaugural Claravine MVP Award to Indegene, a digital-first life sciences commercialization company, which counts the world’s top 20 biopharma companies among its clientele. This recognition acknowledges Indegene’s commitment to excellence in data standards and technology integration and its successful collaboration with...| Claravine
Freshman year of college, before Google maps or even smart phones were available, a group of us were sent on a scavenger hunt in an unfamiliar town armed with fragments of different maps. Some pieces had cartoonishly drawn landmarks, some were street maps, and all of them were printed at different scales. Whenever we figured out what piece of map corresponded to our location – which was very difficult because locations were distorted or missing – we could hardly get an overall sense of th...| Claravine
Forward-thinking retailers have discovered a valuable opportunity hiding in plain sight: their own digital properties and first-party customer data. By transforming websites, apps, and purchase histories into advertising platforms, they’re developing additional revenue streams that complement their core business. While traditional retail focuses on product sales, advertising allows retailers to monetize their digital traffic and customer relationships in new ways — creating value from e...| Claravine
At Claravine, we’re always looking ahead—building the tools that help teams move faster, work smarter, and stay aligned across an increasingly complex marketing ecosystem. And we’re excited to announce a set of new capabilities designed to do just that. Our latest features unlock smarter workflows by breaking down data barriers through automation and AI, providing solutions for global flexibility, empowering decision-makers, embedding Claravine where teams work, and expanding ecosystem ...| Claravine
Colgate achieved nearly 100% taxonomy compliance, improving data accuracy, campaign efficiency, and global governance.| Claravine
Implement unified data standards that eliminate silos, accelerate campaigns and empower enterprise marketing teams and their agencies. Trusted by global brands.| Claravine
Ready to take the drama out of your marketing data? Choose Claravine to solve your most pressing data challenges.| Claravine
Explore 8 tips to overcome challenges, and stay ahead in a privacy-centric future with the data standards and marketing experts.| Claravine
Bristol Myers Squibb and Claravine discuss how adoption of The Data Standards Cloud helped their analytics teams achieve success.| Claravine
Claravine achieves SOC 2® Type II compliance, strengthening data integrity. The Data Standards Cloud ensures security for Fortune 100 clients.| Claravine
Data standards refer to the clear, consistent organization of data components, metadata, and taxonomy by the people, tools, and partners who use data.| Claravine
Content Comprehension| Claravine
Stop wasting time and money. Maximize the assets used by brands and agencies in your martech stack.| Claravine
Establishing a taxonomy guide to naming conventions lays the foundation for efficient campaign management. Read now!| Claravine
A successful content supply chain needs a content management system. Learn how to automate and standardize your digital content supply chain with a metadata strategy.| Claravine