“Sell me this pen.” No. Ask me what I do with pens then sell me that. “I’m looking to buy a car. Which one is good?” This one. No. Ask, me why I want to buy a car, then sell me that. “Sell me this drill.” No. Ask me why I need the drill, then […] The post Asking why in sales: why slowing down helps you close faster appeared first on Lend Me Your Ears.
