By Michael Burns We all know things are tough in M&E at the moment. Accordingly, companies set a pragmatic tone at IBC 2025 in Amsterdam, mixing AI, cloud and real-time production with tangible updates that aim to speed workflows today while laying groundwork for what might be next. Agentic AI was this year’s IBC buzzword, The post IBC 2025: AI and Authenticity in Amsterdam appeared first on postPerspective.
