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How Danone Improved Click-Through Rates by 1,243% - Integral Ad Science
https://integralads.com/insider/how-danone-improved-click-through-rates-by-1243/
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This study proves that attention-based optimization isn't just about better measurement—it's about better results. By leveraging IAS Quality Attention™ pre-bid targeting, Danone achieved higher engagement at lower cost.
