Summary Amazon’s Prime Big Deal Days is a high-stakes 48-hour sales event, best tackled in four distinct 12-hour phases to match how shopper behavior and ad auctions shift. Marketers need to scale budget wisely, guard margins, and adjust creative and bidding strategies in real time to win each window of the event. Strategic planning before... Read More » The post Prime Big Deal Days Hourly Playbook: When to Scale, When to Cap, When to Shift appeared first on Skai.
