Understanding Google Ads hidden search terms impact Recent analysis of over $20 million in Google Ads spend reveals significant performance differences between visible and hidden search terms. Hidden search terms may reduce advertiser efficiency by up to 85%. This creates opportunities for optimization. What the data shows: Optimization strategies: Monitor your “search terms gap” which […] The post July 2025 newsletter: Navigating the June 2025 core update appeared first on Pilot Digital.
