Vimeo Video Tracking with Google Tag Manager and GA4 – Pilot Digital
Learn how to use a Vimeo event listener in GTM to set up custom event tracking for Vimeo events and send that data to Google Analytics.| Pilot Digital
Blog| Pilot Digital
Learn how to use a Vimeo event listener in GTM to set up custom event tracking for Vimeo events and send that data to Google Analytics.| Pilot Digital
If you’re in the B2B space, advertising on LinkedIn is a no-brainer. The platform offers powerful targeting tools that let you filter by job title, industry, seniority, and company size, making it easier to connect directly with key decision-makers. Whether you’re a niche industry expert or a SaaS company with a longer sales cycle, LinkedIn […]| Pilot Digital
The Christ Hospital of Cincinnati recently settled a class-action lawsuit for $4.5-7.0 million due to alleged HIPAA violations on their website—reportedly passing unauthorized protected health information (PHI) to Google and Meta through tracking pixels. This settlement signals a probable shift that will impact healthcare providers of all sizes. Law firms are discovering they don’t need […] The post The HIPAA Lawsuit Avalanche is Coming appeared first on Pilot Digital.| Pilot Digital
Understanding the basics of GEO Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search platforms that generate direct answers instead of traditional link lists. Platforms like ChatGPT, Perplexity, and Google’s AI Overviews now synthesize information from multiple sources to create comprehensive responses, fundamentally changing how users find information. GEO focuses on […] The post August 2025 newsletter: Writing blog content that is optimized fo...| Pilot Digital
How to see AI traffic in GA4 AI chatbots are becoming a new discovery channel. When someone asks ChatGPT for recommendations about SEO agencies or web development services, and it mentions your company with a link, that’s fundamentally different from a traditional referral. It’s more like organic search—users are actively seeking information, and AI is […] The post July 2025 newsletter: How to see AI traffic in GA4 appeared first on Pilot Digital.| Pilot Digital
Learn how to create a custom channel group to quickly see AI traffic Have you been digging through your GA4 referrals lately to try to see traffic from AI? Or maybe you’ve noticed it’s difficult to see AI traffic without creating a custom segment each time using a crazy long regex. Here’s the thing: And […] The post How to see AI traffic in GA4 appeared first on Pilot Digital.| Pilot Digital
Understanding Google Ads hidden search terms impact Recent analysis of over $20 million in Google Ads spend reveals significant performance differences between visible and hidden search terms. Hidden search terms may reduce advertiser efficiency by up to 85%. This creates opportunities for optimization. What the data shows: Optimization strategies: Monitor your “search terms gap” which […] The post July 2025 newsletter: Navigating the June 2025 core update appeared first on Pilot Digital.| Pilot Digital
Mobile optimization for healthcare services. Explore actionable tips that you can implement today. Why mobile-first design matters for the patient experience Patients often search for healthcare services during stressful moments: when they’re sick, injured, or worried about a loved one. A mobile site that loads slowly or is difficult to navigate can cause them to […] The post June 2025 newsletter: Practical tips for your marketing strategy appeared first on Pilot Digital.| Pilot Digital
AI search visibility audit We are now offering a comprehensive analysis of how AI models currently perceive and recommend your business across ChatGPT, Claude, Perplexity, and Gemini. How an AI visibility audit can improve your business strategy: With Google, you can track your rankings to see how your website is performing; however, AI assistants don’t […] The post June 2025 newsletter: How your website shows up across AI assistants appeared first on Pilot Digital.| Pilot Digital
Finding the right digital marketing agency can be a daunting process. With so many options and buzzwords flying around, it’s easy to feel overwhelmed. At Pilot Digital, we’ve talked to countless clients and prospective clients who’ve had tough experiences with the wrong agency. We’ve put together a list of key questions we believe will help […] The post Top Questions to Ask Before Hiring a Digital Marketing Agency appeared first on Pilot Digital.| Pilot Digital
What to include in your digital marketing strategy Developing an effective digital marketing strategy starts with understanding what truly matters for your business. Many companies initially want to expand their reach as much as possible. However, too many channels/tactics/efforts can dilute your actual message. Instead, begin by focusing on these essential components: By addressing the […]| Pilot Digital
As Google rolls out AI results in search, our SEO experts speculate how that will impact SEO, traffic, and SERP click-through rates.| Pilot Digital
