How to see AI traffic in GA4 AI chatbots are becoming a new discovery channel. When someone asks ChatGPT for recommendations about SEO agencies or web development services, and it mentions your company with a link, that’s fundamentally different from a traditional referral. It’s more like organic search—users are actively seeking information, and AI is […] The post July 2025 newsletter: How to see AI traffic in GA4 appeared first on Pilot Digital.