Last week, news broke that GALLO acquired Whiny Baby, a California-based wine brand founded in 2020 that specifically markets to Gen Z drinkers of legal age. This is the first GALLO wine acquisition since the conglomerate purchased Rombauer and Massican in 2022. The news comes at a time when headlines dominate about wine’s struggle to gain the attention of younger consumers, and perhaps that’s the driving force behind the purchase. Whiny Baby has already established itself in their target...
