Key Takeaways Expand All Performance Advantage AdPushUp delivers up to 5× higher CPMs with advanced header-bidding optimization. High Entry Barriers SelectMedia requires 250K daily pageviews; Google ADX needs 5M monthly views. Monetization Without Video AdPlayer.Pro and Unruly monetize editorial content with out-stream ads. Mobile Specialists InMobi’s exclusive formats (VPAID, vertical video) significantly boost mobile CPMs. [...]