What Prebid’s Transaction ID Changes Mean for Publisher Revenue and Privacy?
Prebid's Transaction ID Changes have shaken up the AdTech indusrty. Some call it a win for sellside. Others: a unilateral move against buyers| AdPushup Blog
Browsing experience has always been about clicking links, reading articles, and maybe interacting with ads. But imagine a browser that doesn’t wait for the clicks because it can think, plan, and act on the user’s behalf, i.e., an agentic browser. Agentic Browsers are powered by autonomous AI agents that can answer users’ queries using active [...]| AdPushup Blog
Users don’t hate ads, they just hate bad ads. In today’s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, 42.7% of internet users use ad blockers because of intrusive ad formats that prioritize clicks over experience. To solve this problem, Better Ads Standards were introduced [...]| AdPushup Blog
The AdTech industry is turning its attention toward a concept that puts publishers back in control – Demand Path Optimization (DPO). DPO is the process where publishers analyze and streamline how advertisers and agencies purchase their inventory. This move mirrors what advertisers have long been doing through Supply Path Optimization (SPO). It is a process [...]| AdPushup Blog
Publishers are constantly on the quest to maximize their revenue generation. A crucial metric that helps achieve this goal: rCPM, short for revenue per thousand impressions. Yes, it’s that important! But what exactly is it? How does it work? And is it something that is worth paying attention to? To find the answers, we’re about [...]| AdPushup Blog
Prebid's Transaction ID Changes have shaken up the AdTech indusrty. Some call it a win for sellside. Others: a unilateral move against buyers| AdPushup Blog
Key Takeaways: Creator Conglomerates The creator economy is witnessing a shift from content creation to entrepreneurship, with creators launching full-fledged businesses across industries. Creator-led ventures thrive on existing loyal following, bypassing traditional funding models and building faster go-to-market success. Conglomerates like MrBeast’s Beast Industries and Emma Chamberlain’s coffee brand are great examples of how creators [...]| AdPushup Blog
What if your recent favourite Instagram reel wasn’t just for entertainment, but a part of a multi-million-dollar booming industry, that is the creator economy for you. Once seen as a hobby or even a side hustle, content creation has become a whole new career path for the upcoming generations creating a creator economy Let’s look [...]| AdPushup Blog
Key Takeaways: Creator Economy Creators build online communities and influence buying decisions. They earn income by sharing digital content on platforms like Instagram, YouTube, and TikTok. Creators make money through ads, sponsorships, brand deals, and fan support. Direct fan relationships and community engagement drive trust and growth. Brand partnerships with creators help reach targeted audiences [...]| AdPushup Blog
Key Takeaways Programmatic video offers improved targeting and efficiency, leading to higher engagement and a reported 95% information retention rate for video messages. Connected TV (CTV) is transforming the market, with programmatic CTV ad spend reaching $5.7 billion in Q2 2025 and CTV accounting for 28% of media budgets. With 52% of marketers prioritizing contextual [...]| AdPushup Blog
Key Takeaways on Revenue Optimization Tips: Q4’s surge in advertiser budgets offers a prime opportunity and can multiply returns beyond seasonal lifts. Strategic planning like reviewing last year’s trends and timing content updates around key events can help you monetize on the surge. Mobile optimization, which includes adding popular mobile ad formats and AMP, is [...]| AdPushup Blog
As of July 30, 2025, Zelto Inc., the parent company of AdPushup, has officially been renamed Geniee US Inc. While the name has changed, AdPushup’s platform, team, and mission remain unchanged, now strengthened by Geniee’s global capabilities. In the world of technology, change is constant. Companies evolve, brands transform, and identities shift to reflect broader [...]| AdPushup Blog
Boost CTR by up to 11% with interactive video ads. Explore their benefits for publishers, examples, & latest stats in our expert-backed blog.| AdPushup Blog
Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Read more.| AdPushup Blog
Key Takeaways Key Takeaways Expand All Google Update Google disabled the &num=100 URL parameter, changing how SEO and AI tools collect and display data. &num=100 Parameter This parameter was used by SEO tools, rank trackers, and AI systems to efficiently scrape data and analyze SERP trends. Improved Data Integrity The change aims to make Search [...]| AdPushup Blog
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics. The interactive form of video ads (videos purposely made for advertising) has shown three times the engagement rate compared to static ads. Video ad serving is complex [...]| AdPushup Blog
Key Takeaways Expand All Performance Advantage AdPushUp delivers up to 5× higher CPMs with advanced header-bidding optimization. High Entry Barriers SelectMedia requires 250K daily pageviews; Google ADX needs 5M monthly views. Monetization Without Video AdPlayer.Pro and Unruly monetize editorial content with out-stream ads. Mobile Specialists InMobi’s exclusive formats (VPAID, vertical video) significantly boost mobile CPMs. [...]| AdPushup Blog
Instream video ads are changing fast. See what’s hot, what’s out, and make the most of your video inventory with our expert-backed blog.| AdPushup Blog
Our blog explores the types of video ads in Google Ad Manager, and simplifies the complex process of setting them up - step-by-step.| AdPushup Blog
Tired of banner blindness? Explore native video ads! The ultimate format to capture readers' attention & boost ROI. Read more.| AdPushup Blog
Responsive Display Ads, or Google Responsive Ads, adapt to fit any ad space, offering an easy, flexible option for publishers & advertisers.| AdPushup Blog
Pinpoint the best practices for rewarded video ads. Learn how to leverage rewarded video ads to boost revenue and stay ahead in 2025.| AdPushup Blog
Learn how pre-roll ads can maximize ad revenue, improve viewer engagement, and make the most of every impression for publishers.| AdPushup Blog
Explore top 15 logical fallacies examples in ads. Learn to spot and steer clear of fallacy in advertising to protect yourself from fraud.| AdPushup Blog
What are the types of video ads publishers can use, and how to implement them? Learn all about types of video ads here.| AdPushup Blog
Is it good to have a 100% ad fill rate? The straight answer is no as it can lower your eCPMs. Read our blog to know more on ad fill rate.| AdPushup Blog
Lazy loading ads are meant to improve page load time, ad viewability & website performance. In this post, we'll discuss if lazy loading will work for you.| AdPushup Blog
What is Programmatic Guaranteed? How's it different from other dealings? Programmatic guaranteed vs automated guaranteed. All thing covered.| AdPushup Blog
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.| www.adpushup.com
We asked a few monetization experts about some typically overlooked factors that can help you increase ad CTR. Here's what they said.| AdPushup Blog
Ad operations is responsible for each ad appearing on publishers website from set up, pricing to delivery, optimization of ads. Learn more.| AdPushup Blog
A data management platform is a unified place to store, manage and optimize data. But how can DMP help with the publisher's business growth?| AdPushup Blog
A guide on Programmatic Advertising, covering everything essential to know, for advertisers and publishers on Programmatic ads.| AdPushup Blog
Programmatic ads vs display ads is a common question that intrigues the publisher. Here's our complete guide, explaining each in detail.| AdPushup Blog
Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting.| AdPushup Blog
Learn what publishers need to know about Supply Side Platform (SSP) - essential insights on maximizing revenue and optimizing ad inventory.| AdPushup Blog
Learn how header bidding wrappers can boost your ad revenue and revolutionize your digital advertising strategy. Discover their secrets now!| AdPushup Blog
The no-jargon quick guide to becoming GDPR compliant.| AdPushup Blog
Banner Blindness: Understanding how humans (you and I) read web pages. And proven ways to the kill the impact of banner blindness.| AdPushup Blog
Unsure how online advertising works? Ad servers are the secret weapon behind targeted ads & campaign optimization. click to read more.| AdPushup Blog
Boost ad revenue and engagement with proven tips to improve ad viewability. This guide offers actionable insights for publishers in 2024.| AdPushup Blog
Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions.| AdPushup Blog
Ad targeting is self-explanatory, it targets only the audience interested in your product. Here’s a quick rundown of ad targeting methods| AdPushup Blog
Discover the secrets to maximizing revenue potential through strategic bid requests. Explore insights and tactics for profitable partnerships| AdPushup Blog
Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here.| AdPushup Blog
What is Programmatic Display Advertising? How it differs traditional display ads? Learn how this ad format outperforms traditional methods.| AdPushup Blog
Learn everything you need to know about an ad exchange, from how they function to their impact on advertising success. Here's an A to Z guide.| AdPushup Blog
What is eCPM and and how to calculate it? Learn about eCPM formula, and all that you need to know to in 2024 as a publisher| AdPushup Blog
What is a demand side platform is a common question that intrigues publishers. Learn what DSP is and a lot more in our detailed guide| AdPushup Blog
Learn what is CPM and the power of CPM advertising for publishers in! Our guide unveils strategies and insider tips to boost your revenue.| AdPushup Blog
What is ads.txt? It's a file standard created by IAB to help buyers verify if the ad inventory they are purchasing is authentic. Learn more.| AdPushup Blog
Real time bidding is a type of programmatic buying where impressions are sold in a real-time auction. Here's all about real-time bidding.| AdPushup Blog
Clutch, a B2B market research company, surveyed 1,030 US consumers to learn what makes ads effective. Read the blog for further details.| AdPushup Blog
Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies.| AdPushup Blog
A lot of publishers start selling their inventory without assessing its value. Here’s how you can find the value of your ad inventory and maximize returns.| AdPushup Blog
Google Display Network connects 2 million websites and apps. Here’s what you should to ask about the Google Display Network ad specs to be a part of it.| AdPushup Blog
Google DFP is an ad-serving platform for publishers to monetize and manage their ad inventory in one place. Know here all about DFP meaning.| AdPushup Blog
Get a primer on types of programmatic deals (open auction, private auction, preferred deal, and programmatic deal), there pros and cons.| AdPushup Blog
An in-depth detailed article on Behavioral Targeting and how it can benefit publishers/webmasters with industry case studies and examples.| AdPushup Blog
Adtech 101 - Develop an in-depth understanding, uncover its perks, solutions, industry trends, and beyond in this detailed guide.| AdPushup Blog
A list explaining 30 best ad networks for publishers. What those ad networks do, how do they work, and why publishers should choose them.| AdPushup Blog
Page RPM determines the overall revenue of a publisher. Discover how to increase Page RPM with our guide [+Page RPM Calculator]| AdPushup Blog
Explore the 16 best AdSense niches if you are budding publisher. From finance to health, discover opportunities to maximize ad revenue.| AdPushup Blog
Finding the best ad placement on your website requires testing while keeping ad standards in mind. Follow the best ad placement strategies.| AdPushup Blog
Deepak has a keen eye for detail and a deep understanding of the ad tech landscape. Whether it's through in-depth articles, thought-provoking insights, or compelling storytelling, he’s dedicated to helping people navigate the complex world of ad tech with the simplicity of his words.| www.adpushup.com
Dive into the differences between DSP vs SSP. Learn how these platforms work, their unique features, and how to choose the right one.| AdPushup Blog
AdSense Arbitrage - discover how to maximize your earnings with access to top strategies, tips, and secrets in 2024| AdPushup Blog
Explore contextual advertising and learn how it boosts your ad revenue. Learn how it works, increases CTR, and drive higher ROI, and more.| AdPushup Blog
Tired of display ads getting ignored? Discover the top-performing native ad networks for publishers in 2024 and boost your website revenue| AdPushup Blog
Ready to earn more from AdSense? Explore 18 tips to increase adsense revenue, plus bonus insights for video ads to drive higher results.| AdPushup Blog
Transform your publishing strategy with our expert guide on Google Ad Exchange (AdX). Learn insider tips, setup guides, and more in our blog| AdPushup Blog
Discover 14 powerful tips to streamline ad inventory management, saving you time and resources while maximizing your ad space potential!| AdPushup Blog
Know the power of rich media ads in our guide for publishers. Learn what they are, how to implement, & how they elevate your ad revenue.| AdPushup Blog
Maximize your ad revenue with our guide to floor price optimization for publishers. Learn strategies to set prices, improve earnings, etc.| AdPushup Blog
Discover how to boost your website's ad revenue by effectively utilizing Google Ad Manager in conjunction with AdSense and Ad Exchange.| AdPushup Blog
Learn about the best PPC ad networks that drive results for publishers in this competitive landscape. The complete list is updated for 2025.| AdPushup Blog
Learn everything about interstitial ads with this A to Z guide for publishers. Discover how to use them effectively and boost your revenue.| AdPushup Blog
