Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Read more.| AdPushup Blog
Key Takeaways Key Takeaways Expand All Google Update Google disabled the &num=100 URL parameter, changing how SEO and AI tools collect and display data. &num=100 Parameter This parameter was used by SEO tools, rank trackers, and AI systems to efficiently scrape data and analyze SERP trends. Improved Data Integrity The change aims to make Search [...]| AdPushup Blog
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics. The interactive form of video ads (videos purposely made for advertising) has shown three times the engagement rate compared to static ads. Video ad serving is complex [...]| AdPushup Blog
Key Takeaways Expand All Performance Advantage AdPushUp delivers up to 5× higher CPMs with advanced header-bidding optimization. High Entry Barriers SelectMedia requires 250K daily pageviews; Google ADX needs 5M monthly views. Monetization Without Video AdPlayer.Pro and Unruly monetize editorial content with out-stream ads. Mobile Specialists InMobi’s exclusive formats (VPAID, vertical video) significantly boost mobile CPMs. [...]| AdPushup Blog
Instream video ads are changing fast. See what’s hot, what’s out, and make the most of your video inventory with our expert-backed blog.| AdPushup Blog
Key Takeaways: Mobile Video Ads Mobile video ads are designed for smartphones and deliver higher engagement and eCPMs than static formats. Publishers can choose from a range of ad types like native, in-stream, outstream, rewarded, playable, and vertical ads. Rewarded and playable ads perform especially well for app and gaming publishers, attracting user interaction and [...]| AdPushup Blog
The frustration is real. Traditional display ads get ignored. Pop-ups annoy users. Full-screen interstitials trigger Google penalties. Publishers need ad formats that generate revenue without destroying user experience. Publishers are left with a challenge: how to earn revenue without harming user experience. This is where interscroller ads come in. Seamless, mobile-first, and compliant with ad [...]| AdPushup Blog
Discover the secret to captivating audiences with native advertising. Learn from 11 top-performing native advertising examples that drive massive engagement and conversions. Boost your brand’s visibility and ROI with these proven strategies. Native advertising is a non-disruptive way of advertising that matches the style and format of the content on the platform. In fact, native [...]| AdPushup Blog
Our blog explores the types of video ads in Google Ad Manager, and simplifies the complex process of setting them up - step-by-step.| AdPushup Blog
Tired of banner blindness? Explore native video ads! The ultimate format to capture readers' attention & boost ROI. Read more.| AdPushup Blog
Responsive Display Ads, or Google Responsive Ads, adapt to fit any ad space, offering an easy, flexible option for publishers & advertisers.| AdPushup Blog
Pinpoint the best practices for rewarded video ads. Learn how to leverage rewarded video ads to boost revenue and stay ahead in 2025.| AdPushup Blog
Learn how pre-roll ads can maximize ad revenue, improve viewer engagement, and make the most of every impression for publishers.| AdPushup Blog
Check out the top app inventory optimization strategies like smart SDK integrations and engaging ad formats that drive real revenue in 2025.| AdPushup Blog
Discover how identity-free targeting is all set to deliver powerful, privacy-safe advertising without any third-party cookies in 2025.| AdPushup Blog
Explore top 15 logical fallacies examples in ads. Learn to spot and steer clear of fallacy in advertising to protect yourself from fraud.| AdPushup Blog
What are the types of video ads publishers can use, and how to implement them? Learn all about types of video ads here.| AdPushup Blog
Is it good to have a 100% ad fill rate? The straight answer is no as it can lower your eCPMs. Read our blog to know more on ad fill rate.| AdPushup Blog
Lazy loading ads are meant to improve page load time, ad viewability & website performance. In this post, we'll discuss if lazy loading will work for you.| AdPushup Blog
What is Programmatic Guaranteed? How's it different from other dealings? Programmatic guaranteed vs automated guaranteed. All thing covered.| AdPushup Blog
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.| www.adpushup.com
We asked a few monetization experts about some typically overlooked factors that can help you increase ad CTR. Here's what they said.| AdPushup Blog
Ad operations is responsible for each ad appearing on publishers website from set up, pricing to delivery, optimization of ads. Learn more.| AdPushup Blog
A data management platform is a unified place to store, manage and optimize data. But how can DMP help with the publisher's business growth?| AdPushup Blog
A guide on Programmatic Advertising, covering everything essential to know, for advertisers and publishers on Programmatic ads.| AdPushup Blog
Programmatic ads vs display ads is a common question that intrigues the publisher. Here's our complete guide, explaining each in detail.| AdPushup Blog
Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting.| AdPushup Blog
Learn what publishers need to know about Supply Side Platform (SSP) - essential insights on maximizing revenue and optimizing ad inventory.| AdPushup Blog
Learn how header bidding wrappers can boost your ad revenue and revolutionize your digital advertising strategy. Discover their secrets now!| AdPushup Blog
The no-jargon quick guide to becoming GDPR compliant.| AdPushup Blog
Banner Blindness: Understanding how humans (you and I) read web pages. And proven ways to the kill the impact of banner blindness.| AdPushup Blog
Unsure how online advertising works? Ad servers are the secret weapon behind targeted ads & campaign optimization. click to read more.| AdPushup Blog
Boost ad revenue and engagement with proven tips to improve ad viewability. This guide offers actionable insights for publishers in 2024.| AdPushup Blog
Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions.| AdPushup Blog
Ad targeting is self-explanatory, it targets only the audience interested in your product. Here’s a quick rundown of ad targeting methods| AdPushup Blog
Discover the secrets to maximizing revenue potential through strategic bid requests. Explore insights and tactics for profitable partnerships| AdPushup Blog
Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here.| AdPushup Blog
What is Programmatic Display Advertising? How it differs traditional display ads? Learn how this ad format outperforms traditional methods.| AdPushup Blog
Learn everything you need to know about an ad exchange, from how they function to their impact on advertising success. Here's an A to Z guide.| AdPushup Blog
What is eCPM and and how to calculate it? Learn about eCPM formula, and all that you need to know to in 2024 as a publisher| AdPushup Blog
What is a demand side platform is a common question that intrigues publishers. Learn what DSP is and a lot more in our detailed guide| AdPushup Blog
Learn what is CPM and the power of CPM advertising for publishers in! Our guide unveils strategies and insider tips to boost your revenue.| AdPushup Blog
What is ads.txt? It's a file standard created by IAB to help buyers verify if the ad inventory they are purchasing is authentic. Learn more.| AdPushup Blog
Real time bidding is a type of programmatic buying where impressions are sold in a real-time auction. Here's all about real-time bidding.| AdPushup Blog
Clutch, a B2B market research company, surveyed 1,030 US consumers to learn what makes ads effective. Read the blog for further details.| AdPushup Blog
Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies.| AdPushup Blog
A lot of publishers start selling their inventory without assessing its value. Here’s how you can find the value of your ad inventory and maximize returns.| AdPushup Blog
Google Display Network connects 2 million websites and apps. Here’s what you should to ask about the Google Display Network ad specs to be a part of it.| AdPushup Blog
Google DFP is an ad-serving platform for publishers to monetize and manage their ad inventory in one place. Know here all about DFP meaning.| AdPushup Blog
Get a primer on types of programmatic deals (open auction, private auction, preferred deal, and programmatic deal), there pros and cons.| AdPushup Blog
An in-depth detailed article on Behavioral Targeting and how it can benefit publishers/webmasters with industry case studies and examples.| AdPushup Blog
Adtech 101 - Develop an in-depth understanding, uncover its perks, solutions, industry trends, and beyond in this detailed guide.| AdPushup Blog
A list explaining 30 best ad networks for publishers. What those ad networks do, how do they work, and why publishers should choose them.| AdPushup Blog
Page RPM determines the overall revenue of a publisher. Discover how to increase Page RPM with our guide [+Page RPM Calculator]| AdPushup Blog
Explore the 16 best AdSense niches if you are budding publisher. From finance to health, discover opportunities to maximize ad revenue.| AdPushup Blog
Finding the best ad placement on your website requires testing while keeping ad standards in mind. Follow the best ad placement strategies.| AdPushup Blog
Deepak has a keen eye for detail and a deep understanding of the ad tech landscape. Whether it's through in-depth articles, thought-provoking insights, or compelling storytelling, he’s dedicated to helping people navigate the complex world of ad tech with the simplicity of his words.| www.adpushup.com
Dive into the differences between DSP vs SSP. Learn how these platforms work, their unique features, and how to choose the right one.| AdPushup Blog
AdSense Arbitrage - discover how to maximize your earnings with access to top strategies, tips, and secrets in 2024| AdPushup Blog
Explore contextual advertising and learn how it boosts your ad revenue. Learn how it works, increases CTR, and drive higher ROI, and more.| AdPushup Blog
Tired of display ads getting ignored? Discover the top-performing native ad networks for publishers in 2024 and boost your website revenue| AdPushup Blog
Ready to earn more from AdSense? Explore 18 tips to increase adsense revenue, plus bonus insights for video ads to drive higher results.| AdPushup Blog
Transform your publishing strategy with our expert guide on Google Ad Exchange (AdX). Learn insider tips, setup guides, and more in our blog| AdPushup Blog
Discover 14 powerful tips to streamline ad inventory management, saving you time and resources while maximizing your ad space potential!| AdPushup Blog
Know the power of rich media ads in our guide for publishers. Learn what they are, how to implement, & how they elevate your ad revenue.| AdPushup Blog
Maximize your ad revenue with our guide to floor price optimization for publishers. Learn strategies to set prices, improve earnings, etc.| AdPushup Blog
Discover how to boost your website's ad revenue by effectively utilizing Google Ad Manager in conjunction with AdSense and Ad Exchange.| AdPushup Blog
Learn about the best PPC ad networks that drive results for publishers in this competitive landscape. The complete list is updated for 2025.| AdPushup Blog
Learn everything about interstitial ads with this A to Z guide for publishers. Discover how to use them effectively and boost your revenue.| AdPushup Blog