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How Shopify Used Founder-Led PR to Build Credibility, Culture, and Global Clout - VIRGO PR
https://virgo-pr.com/how-shopify-used-founder-led-pr-to-build-credibility-culture-and-global-clout/
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In the tech world, most Public Relations plays follow a familiar pattern: launch a product, issue a press release, pitch some journalists, repeat. But
