For the past two decades, tech public relations has largely been a cheerleader for innovation. It hyped gadgets and apps, lionized founders, and positioned new technologies as liberatory and inevitable. But that era of celebratory storytelling has come at a cost. PR firms and in-house comms teams didn’t just promote technology—they sanitized it. They marketed surveillance as […] The post From Hype to Harm: How Tech PR Must Redefine Its Role appeared first on VIRGO PR.| VIRGO PR
Once celebrated as engines of progress, tech companies today face a starkly different public mood. From antitrust lawsuits and privacy violations to| VIRGO PR
Virgo PR is a leading NYC-based PR agency with a track record of success in tech, consumer, financial, and public relations.| VIRGO PR
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Learn how travel PR faces new challenges from eroding consumer trust, influencer saturation, sustainability demands and digital transformation in modern tourism marketing| VIRGO PR
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Learn how international tech companies can succeed in US market launch with effective PR strategies, media relations, influencer partnerships & social media tactics The post Tech PR Done Well for an International Company Launching in the USA appeared first on VIRGO PR.| VIRGO PR
Learn how to execute technology PR strategies effectively with insights on building credibility, managing reputation & creating compelling narratives in the digital age The post Technology PR Done Well: A Comprehensive Guide appeared first on VIRGO PR.| VIRGO PR
Learn from major tech PR failures like Microsoft's Tay AI chatbot and Samsung's Note 7 crisis. Discover key lessons in crisis management and communication strategy for tech companies. The post Notable Tech PR Campaign Failures and Their Valuable Lessons appeared first on VIRGO PR.| VIRGO PR
Learn how leading brands like Tesla, Nike & Starbucks shape the future through sustainability PR initiatives, authentic campaigns & measurable environmental actions The post Sustainability PR in Action: How Leading Brands Are Shaping the Future appeared first on VIRGO PR.| VIRGO PR
Learn how tech PR is evolving in 2025, from data-driven strategies to authentic brand messaging, personalized campaigns and effective crisis management approaches The post Tech PR Done Right in 2025: A Look at What’s Working appeared first on VIRGO PR.| VIRGO PR
Learn how tech PR evolves in a digital world, including challenges in communicating complex tech concepts, managing crises & leveraging social media for effective PR strategies The post Tech PR: The Evolving Landscape of Communication in a Digital-First World appeared first on VIRGO PR.| VIRGO PR
Virgo PR is a leading NYC-based technology PR agency with a track record of success in fintech, B2B, startup, enterprise, cybersecurity & AI brands.| VIRGO PR