If you do any kind of digital marketing, remarketing, PPC, LinkedIn Ads, GA4 analytics, HubSpot tracking, heat mapping, etc, “consent” isn’t just a banner or a box that pops up on your site… It’s a system you need to respect. The rise of state privacy laws and an aggressive wave of “pixel” lawsuits have turned […] The post Cookie Consent Isn’t Optional – Why It Matters (Even for B2B), What “Real” Consent Looks Like, and How It Impacts Your Analytics appeared first on A...
