Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: I think there’s hardly a post on this blog that doesn’t mention sports sponsorship. And that’s not as deliberate as it may seem, I promise. It’s just that sports sponsorship is huge. Since it’s so all-encompassing, I thought it was time to dedicate a post to what sports sponsorship has been to the sponsorship market so far in 2024 and what the future c...
