Our blog is jam packed with tactics, strategies and best practices to improve your corporate sponsorship program and connect with sponsors.| The Sponsorship Collective
Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it’s time to wind down your sponsorship efforts. But hold on -it may be the perfect moment to start building relationships with potential sponsors who will help drive your mission forward in the coming year (more on that below!). Or, maybe it’s the right time to assess your program and find ways to maximize your efforts for 2025. I’ve been coaching sponsorship seekers for years ...| The Sponsorship Collective
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: I think there’s hardly a post on this blog that doesn’t mention sports sponsorship. And that’s not as deliberate as it may seem, I promise. It’s just that sports sponsorship is huge. Since it’s so all-encompassing, I thought it was time to dedicate a post to what sports sponsorship has been to the sponsorship market so far in 2024 and what the future c...| The Sponsorship Collective
One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by trends, which got me thinking. Why not examine how 2024 has proceeded so far in sponsorship according to all the hottest events? After all, huge events from New York Fashion Week to Coachella are great opportunities to see new sponsorship trends in action. This overview of emerging trends comes from these events and more, so don’t miss it! Pickleball Spon...| The Sponsorship Collective
It’s time to werk, because this post is all about the intersection of fashion and sponsorship. This is a major money-making area I haven’t yet explored in too much detail, but today, I’m going to change that. After all, fashion sponsorship is a huge opportunity for brands of all sizes. You don’t necessarily have to be a company; even nonprofits and charitable organizations can get in on the fun. And you don’t always have to be a fashion, beauty, or style brand to make the most of ...| The Sponsorship Collective
Can you believe we’re more than halfway through 2024 already? It feels like just yesterday we were talking about what the year could be. Now, a lot has already come to pass. While 2024 is nowhere near finished yet, I thought now would be a good time to see which sponsorship predictions and trends have come to fruition and which still may. Let’s take a look! These Are the Biggest Sponsorship Trends That Have Dominated 2024 It’s time to take a peek behind the curtain to see what’s been ...| The Sponsorship Collective
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and influencers” series: If you read my guide to micro-influencer sponsorship, the gears in your brain might have begun turning. You might have thought, why stop at influencers on a smaller scale when you can supersize them instead? That brings me to this guide on macro-influencers. The polar opposite of micro-influencers, partnering with these mega names could le...| The Sponsorship Collective
It’s not just the temperatures that are sweltering right now. There have been plenty of red-hot sponsorship activations all July long that you have to see to believe. And that’s exactly what I’m here to help you do, see them! As always, my goal is to help you realize what kinds of activations can be successful and discover ways that you can take your own sponsorship goals to the next level. Okay, so without further ado, here are July 2024’s best activations! LIV Golf’s Fan Village B...| The Sponsorship Collective
Augmented reality is having a moment right now. In 2024, it’s predicted that up to 1.7 billion AR devices are out there in the world. It was only 200 million in 2015, proving what an explosive growth has occurred in almost 10 years. Why am I talking about AR on this sponsorship blog, you ask? That’s because the marriage between augmented reality and sponsorship, although still fresh, is important and becoming more so by the year. That’s why I thought it would be an excellent idea to p...| The Sponsorship Collective
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: A good interactive event pays back so many dividends. For starters, you create a more immersive and memorable experience for your audience, be those attendees, donors, or customers. They’ll be clambering for your event when the tix go on sale next year. Your audience will be happier, and their opinion of your brand will likely go up. You might find you get mor...| The Sponsorship Collective
Master the art of valuation with our in-depth guide full of pointers and best practices. The Sponsorship Collective explains all you need to know.| The Sponsorship Collective
Master the art of valuation with our in-depth guide full of pointers and best practices. The Sponsorship Collective explains all you need to know.| The Sponsorship Collective
Our valuation process gives you the confidence to ask for exactly what your opportunity is worth and report back to your sponsors to prove ROI.| The Sponsorship Collective
If you aren’t making sponsorship fulfillment reports and booking follow-up meetings, you are actually costing your organization money.| The Sponsorship Collective
Unlock the key to sponsorship activation to drive better fulfillment and increase your chances of renewal. Don’t miss our top strategies.| The Sponsorship Collective
This is what your sponsorship proposal really needs. Follow these seven steps and prepare for more success.| The Sponsorship Collective
