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From:
Deloitte Insights
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2025 Deloitte Back-to-School Survey | Deloitte Insights
https://www.deloitte.com/us/en/insights/industry/retail-distribution/back-to-school-survey.html
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The 2025 Deloitte Back-to-School Survey suggests parents are spending with restraint, seeking out value and deals as they navigate economic uncertainty