When I'm "just window-shopping" for that overpriced espresso machine I absolutely don't need, the little chatbot that pops up in the corner of the screen can feel a bit much. But when I actually have a question—like if it comes in matte black or ships in time for the holidays—that same bot suddenly becomes my favorite feature on the site. That's the power of an eCommerce chatbot. Done right, it's a helpful, on-brand assistant that guides shoppers, answers questions, and keeps the buying e...
