Strategy vs. tactics: Determine your "what" and "how" | Zapier
Strategy is the high-level map for achieving a goal, whereas tactics are the granular steps that focus on one step at a time. Here's what to know about both.| zapier.com
Strategy is the high-level map for achieving a goal, whereas tactics are the granular steps that focus on one step at a time. Here's what to know about both.| zapier.com
With Zapier, you can automate work (and share information) across apps. Discover the top ways sales teams use automation to stay organized, save time, and keep databases up to date.| zapier.com
Understanding customer pains and gains can help you deliver on your unique customers' needs. Here's how to understand the concept and apply it to your business.| zapier.com
Whether you're just starting to automate marketing or looking to scale your strategy, Zapier will help you build smarter, more efficient workflows that keep your marketing engine running smoothly.| zapier.com
We share 33 best practices for email marketing to help drive click-through rates for your next campaign.| zapier.com
A competitive market analysis helps you better understand your organization and your competitors. Learn how to conduct your own.| zapier.com
These are the best sales tools for sales managers, B2B, and everyone else. Informed by research, expert input, and testing.| zapier.com
There are lots of reasons you might find yourself in need of a YouTube transcript. Left your headphones at home? You can use transcripts to "read" a video while keeping the volume all the way down. They also make it easier to translate content into other languages. And that hour-long video essay on symbolism in "The Shining"? Maybe it'll make more sense when you've got the text laid out right in front of you. Maybe. If you're as loyal to the written word as I am, you're in luck. The process t...| The Zapier Blog
Everyone seems to find themselves fumbling with hyperlinks in Slack, but it's almost magic how easy it is. There are two main ways to do it. Table of contents: How to hyperlink in Slack with a keyboard shortcut How to add a Slack hyperlink and see the URL How to add a Slack Markdown link The case for not hyperlinking Automate Slack with Zapier Slack hyperlink FAQs How to hyperlink in Slack with a keyboard shortcut Copy the URL you want to link to. Highlight the text you want to hyperlink. Typ...| The Zapier Blog
Claude powers Amazon's new Alexa+ experience, autonomously resolves millions of customer support tickets via Intercom, and helps users build sophisticated apps through platforms like Cursor and Replit. It sits at the center of the "vibe coding" movement, where non-coders create apps just by chatting with AI, and has devoted fans who praise its surprisingly effective therapy-like conversation skills. And yet, on paper, Claude seems limited compared to rivals. It can't generate images or videos...| The Zapier Blog
If you apply to Zapier, you may be invited to a recruiter screen with an AI agent. We want you to know why. Our Talent Acquisition (TA) team is experimenting with agentic recruiters—AI-powered screening conversations designed to help us manage high application volume while giving more candidates a chance to shine. In keeping with Zapier's Default to Transparency value, we're sharing this for two reasons: So candidates understand how this may shape their experience with us. To contribute to ...| The Zapier Blog
Granola works differently from the typical AI meeting assistants you see on most calls these days, the ones that invite a virtual note-taking attendee. Instead, Granola records audio locally on your machine, then pairs that transcript with an AI-generated summary and the notes you type during the meeting. By incorporating your own notes into the AI-generated content, it surfaces the points you actually care about rather than guessing at what's most relevant. Because every Granola note is stor...| The Zapier Blog
Large language models (LLMs) are the main kind of text-handling AIs. ChatGPT, Google's AI answers, and Apple Intelligence are just a tiny handful of the apps that rely on them. If something has a chatbot or some kind of text generator or text summarization built in, it almost certainly uses an LLM. LLMs have been studied in research labs since the late 2010s, but after the release of ChatGPT (which showcased the power of GPT), they've burst out of the lab and into the real world. We're now a ...| The Zapier Blog
My AI software subscriptions are a graveyard of good intentions, gathering digital dust while I keep telling myself I'll use them all…someday. Companies are experiencing the same problem, but on an inconceivably larger scale. One study found that companies spend approximately $9,100 per employee on SaaS tools—and a good chunk of that is inevitably going toward AI tools. Multiply that by a couple thousand employees and you've got yourself a sum that could be mistaken for a phone number. ...| The Zapier Blog
If you want to really follow a publication, writer, or something else online and see everything they publish—not just what some social media algorithm throws your way—the best way to do it is with an RSS reader. RSS (it stands for Really Simple Syndication) has been around since the '90s, and it's a way for sites to publish a feed of all their content in a way that can be easily parsed and aggregated by RSS apps. Basically every website offers some kind of RSS feed, even if they don't a...| The Zapier Blog
We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission. Learn more. Forget Dunkin'—the world runs on automation. Well, at least marketing teams with tons of assets to manage and campaigns to run. If the marketing agency I work for didn't automate some of our more tedious tasks, we'd waste a lot of time doing things that software could take off our hands. There are tons of marketing tools out there that e...| The Zapier Blog
We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission. Learn more. Scheduling a meeting is no biggie, right? You just have to trade a dozen emails while squinting at your calendar in a negotiating mode that'd make the UN jealous, all to end alone in a Zoom room realizing that your invitee is actually now sleeping on the other side of the earth. And then the slot-picking gymnastics begin again. Meeting sch...| The Zapier Blog
You can, technically, use a butter knife to cut fresh carrots. That doesn't mean it's the best tool for the job. People tend to use spreadsheets the same way, settling for a tool that kind of works when a database would be better. Why do people avoid using databases? Because they can be difficult to use and often require SQL scripting skills. That's where Airtable comes in: it gives you the power of a database without the complexity. Table of contents: What is Airtable? Database vs. spreads...| The Zapier Blog
We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission. Learn more. With new problems popping up every day, you need robust solutions to keep them all under control. Even if you have an IT team to build internal tools for you, their backlog is probably full of higher-priority tasks. For businesses that can't wait to move forward, internal tool builders can help you develop custom apps for every problem—i...| The Zapier Blog
Evan Nison has been automating business processes since the early days of IFTTT and Zapier. As the founder of NisonCo, a PR and SEO agency that recently expanded into AI consulting, Evan has always looked for ways to eliminate manual work and scale operations efficiently. "We started literally with IFTTT way back in the day," Evan said. "I would create different Gmail accounts that I could forward emails to as triggers for different Zaps. When AI started coming out, I obviously got very into ...| The Zapier Blog
An eCommerce brand selling handcrafted products had a problem: fulfilling orders quickly and accurately was harder than it should’ve been. Each new order brought messy product data buried in descriptions, which someone on the team had to read, interpret, and manually reformat before work could begin. It was tedious, time-consuming, and left too much room for error. "There was no reason a human needed to touch that data," said Nathan Weill, founder and CEO of Flow Digital. "It just wasn’t ...| The Zapier Blog
Who should be able to build automations? Just IT, or everyone who needs them? It's a surprisingly philosophical question for enterprise decision-makers. Give IT the reins, and you get more control but risk bottlenecks as the rest of the organization waits on developer support. Let everyone create automations, and you get more innovation and faster deployments, but you have to extend more trust to your team. This is the fundamental difference between Workato and Zapier. With sophisticated low-...| The Zapier Blog
Telling employees you're "all in" on AI is one thing. Knowing whether it's actually being used—and creating impact—is another. If you don't track adoption, you risk falling into the trap of vanity wins: a few flashy pilot projects that never make their way into day-to-day work. To avoid that, you need clear, consistent ways to measure AI adoption. That means tracking both how widely employees are using AI and how deeply it's embedded into workflows across teams so you can be sure you're n...| The Zapier Blog
When I'm "just window-shopping" for that overpriced espresso machine I absolutely don't need, the little chatbot that pops up in the corner of the screen can feel a bit much. But when I actually have a question—like if it comes in matte black or ships in time for the holidays—that same bot suddenly becomes my favorite feature on the site. That's the power of an eCommerce chatbot. Done right, it's a helpful, on-brand assistant that guides shoppers, answers questions, and keeps the buying e...| The Zapier Blog
Good AI prompts are the backbone of good outputs. This is true for ChatGPT and even more so for AI image generation tools. But while ChatGPT provides solid responses even with super basic prompts, AI art generators tend to require more attention to detail—and more attempts—before you get what you're looking for. Here's everything you need to know about how to write an effective AI art prompt. Plus, some AI art prompt examples to help get you started. Note: Since the model behind every A...| The Zapier Blog
Hustle culture is a contender for my least favorite online trend of all time. Do you love reading? Let me introduce you to 50 BookTok influencers who can teach you to cram in 200% more books a year. Are you a naturally late riser? Didn't you know that by "optimizing your morning routine," you can be a millionaire in the next 10 years (never mind that 5 a.m. cold plunges are your personal idea of hell)? Not every aspect of life needs to be optimized to within an inch of its life. But if you're...| The Zapier Blog
You can use Google Sheets to do practically anything. There's the serious stuff, like organizing to-do lists, managing leads, and making decisions. And then there's the fun stuff, like playing Wordle, simulating a baseball game, and making custom browser homepages. But before you can make a spreadsheet to track the number of minutes your dog has gone by without being told he's a good boy—or the stuff that helps you get actual work done—you have to understand the basics. In this Google...| The Zapier Blog
Let's say you have a list of email addresses that you collected through a form on your website. You want to know how many email addresses you received, but you're worried that someone may have filled out the form twice, which would inflate your numbers. When you're working with large amounts of data in a spreadsheet, you're bound to have duplicate records. Whether it was human error or robots that put them there, those duplicates can mess with your workflows, documentation, and data analysi...| The Zapier Blog
The Zappy Awards honor builders who don't just dream about the future but create it. These trailblazers don't wait for permission or instructions; they fearlessly forge systems that redefine what's possible with AI and automation. The results? Nothing short of extraordinary. Explore this year's category winners and get inspired by what you can accomplish when creativity, courage, and automation collide. AI Solution Innovator of the Year Charlie Hoehn, Co-founder and Head of Product at Autho...| The Zapier Blog
If a good chunk of your time is spent parroting the same replies to common questions from customers or other teammates, an AI chatbot can make your work easier. But you're more likely to see real gains when you build a chatbot that actually works with your existing systems—not one that operates in isolation or makes you jump between a dozen different tools. That's what makes Zapier Chatbots such a strong part of an AI orchestration system. You can train them on your company knowledge, custo...| The Zapier Blog
Want to offer a customer loyalty program? It's easier than you think. Issue digital membership cards with PassKit, Shopify, and Zapier so you can encourage repeat business.| zapier.com
Deciding between HubSpot vs. Salesforce? Here are the key differences between these two platforms so you can decide which is best for your business.| zapier.com
We tested the top AI content detectors to see which did best in detecting AI-generated content vs. human-written content. Here are the results.| zapier.com
Discover how Girlology uses Zapier to power Dr. Momfidence, a chatbot that simplifies puberty conversations, captures leads, analyzes user data, and creates tailored content for moms and daughters.| zapier.com
Based on dozens of hours of testing and research, here's how Perplexity and ChatGPT stack up. Learn which AI tool is right for you and your team.| zapier.com
This guide will give you a primer on deep work, with practical tips to incorporate deep work into your routine—all using personal experiences as inspiration.| zapier.com
Trying to decide between Dropbox and Google Drive? This Google Drive vs. Dropbox showdown will help you pick the right tool for you.| zapier.com
These are the best AI productivity tools to help you use artificial intelligence in your daily work.| zapier.com
Time is money; your calendar is your budget. That's why it's important for your business to have the best calendar app possible. Here are our picks for the 5 best.| zapier.com
Here are the best free project management apps to help you manage projects on a budget.| zapier.com
AI in marketing utilizes artificial intelligence to automate decision-making, personalization, and more. Learn how to leverage it for your marketing strategy.| zapier.com
Upselling and cross-selling are a dynamic duo for eCommerce success. Learn the difference between the two tactics and how to utilize them in your business.| zapier.com
Workflow automation streamlines and automates a series of tasks within the apps you use. Learn why this matters and how you can use workflow automation to manage critical business processes.| zapier.com
We replaced our daily standup with Geekbot and here we'll talk about what works and what doesn't.| zapier.com
A/B email testing can help you gauge the effectiveness of specific changes in a campaign. Here's how to execute it, plus tips on how to use the results.| zapier.com
Learn how marketers like you are using automation for personal and professional gain—and how you can start using automation to trim your to-do list.| zapier.com
These 3 free RSS reader apps let you find a replacement for Google Reader—or just start enjoying your favorite content chronologically.| zapier.com
If you're looking for an effective way to manage your time, the Flowtime Technique might be right for you. Here, I'll walk you through what it is, how to do it, and the best tools to implement it.| zapier.com
Ask any AI chatbot a question, and its answers are either amusing, helpful, or just plain made up. Here's how to prevent AI hallucinations.| zapier.com
Guest posting, also called guest blogging can help with SEO and brand building. Here's how to submit a guest blog and increase your chances of being published.| zapier.com
Turn these focus apps on, and you can't open anything distracting—it won't work. These are the best apps to help you stay focused and block distractions.| zapier.com
ChatGPT was the first widely used AI chatbot, but now the competition is getting fierce. Here's our roundup of the best AI chatbots currently on the market.| zapier.com
ChatGPT is the original AI chatbot that can do everything from answer questions to output AI-generated images. Here's how to use ChatGPT.| zapier.com
If you've ever wondered "What is a webhook," then it's probably time you learn what webhooks are and how they can help you supercharge your favorite apps.| zapier.com
To get the best results from GPT, you need to write a clear prompt with ample context. Here are 8 GPT prompt tips to help get the output you're looking for.| zapier.com
Build your own AI that pulls in the power of Zapier's 6,000+ apps. Here's how to create your own GPT assistant, customized to your business and your work.| zapier.com
Marketing podcasts can give you a creative or strategic advantage while being entertaining. Here are our recommendations for 10 podcasts to try this year.| zapier.com
Meetings get a bad rap, but it turns out they're far from the biggest time sink in the modern office. Data entry and covering for coworkers take up more time for most knowledge workers.| zapier.com
Learn how ChatGPT works, including examples of it in action and an overview of large language models.| zapier.com
One in three Americans—34 percent—have a side hustle. 61.1 million Americans (24 percent) plan to start a side hustle in 2021.| zapier.com
The future of automation is about how technology can support humans, especially in the small and medium-sized business community. Software automation has grown at scale, enabling workers to be more efficient and giving them time back to do things only people can do.| zapier.com
