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Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed | Marketing Dive
https://www.marketingdive.com/news/peroni-molson-coors-non-alcohol-formula-1/715315/
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After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.
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