An eCommerce brand selling handcrafted products had a problem: fulfilling orders quickly and accurately was harder than it should’ve been. Each new order brought messy product data buried in descriptions, which someone on the team had to read, interpret, and manually reformat before work could begin. It was tedious, time-consuming, and left too much room for error. "There was no reason a human needed to touch that data," said Nathan Weill, founder and CEO of Flow Digital. "It just wasn’t ...
