AI answers are increasingly present across search experiences, but there is no secret tag that guarantees visibility. What works for people also works for machines: content that is clear, structured, and text‑first. That is precisely what the Web Content Accessibility Guidelines (WCAG) require. In this post, I keep the focus on accessibility. Core WCAG practices—headings and landmarks, descriptive links, alt text, captions, transcripts, labeled forms, and clean HTML—enhance the usabilit...