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From:
The Future of Commerce
(Uncensored)
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B2B buying journey: Success depends on meeting the moments when digital-first buyers need a human touch
https://www.the-future-of-commerce.com/2025/09/22/b2b-buying-journey-human-touch/
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New research shows exactly how important the human touch is in the B2B buying journey. Learn how to design a hybrid model for modern B2B buyers that balances digital self-service with human guidance.