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A Rancher's Perspective on Brand Storytelling: CattleCon Collaboration
https://www.prnewsonline.com/a-ranchers-perspective-on-brand-storytelling-cattlecon-collaboration/
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As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn't a tactic: it was the life I lived before I
