When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but... Read more » The post Silence isn’t safe: Why brands need transparency to build trust appeared first on Marketing...
