A new study by CM.com has revealed consumer frustration with personalisation efforts is harming overall brand perception.| Marketing Tech News
Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and... Read more » The post Meta AI chat contents to be used to better target ads appeared first on Marketing Tech News.| Marketing Tech News
Shoppers in Southeast Asia will soon have access to millions of South Korean products through a new tie-up between Lazada and Gmarket. The partnership, launched on Monday, brings a dedicated Gmarket storefront to LazMall, Lazada’s online shopping hub. Buyers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now order from 20 million South Korean... Read more » The post Lazada adds millions of Korean products for SEA shoppers appeared first on Marketing Tech News.| Marketing Tech News
Search is more important than ever. Customers are discovering products and answers across Google and AI platforms like ChatGPT. For enterprise marketers, that means one thing: to stay ahead, you need a platform that unites SEO, AI visibility, and site health management in one place. With Semrush Enterprise, you put your business first everywhere customers... Read more » The post The growth engine for enterprises: Win across AI + search appeared first on Marketing Tech News.| Marketing Tech News
Influencer marketing has moved far beyond celebrity endorsements and vanity metrics. Today, the most effective partnerships are built on trust, relevance, and genuine audience connection—not just big follower numbers. The challenge? With countless creators online, finding the right fit can feel overwhelming. The key is knowing what to look for. Start with Your Audience Before... Read more » The post Identifying the right influencers for your brand appeared first on Marketing Tech News.| Marketing Tech News
Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing... Read more » The post Google Cloud introduces AP2 to secure AI-driven payments appeared first on Marketing Tech News.| Marketing Tech News
When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but... Read more » The post Silence isn’t safe: Why brands need transparency to build trust appeared first on Marketing...| Marketing Tech News
Budgets are tight, pipelines are slower, and if you've recently sat in with a CFO, you'll know exactly how forensic ROI questions have become.| Marketing Tech News
Nella Digital Group, led by Katie Allen, is a marketing agency that specializes in serving small businesses, primarily in the health and wellness, education, and travel industries.Before using Cloud Campaign, Nella Digital Group faced challenges in efficiently managing social media accounts for multiple clients while maintaining high-quality content and effective communication. This case study explores... Read more »| Marketing Tech News
Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even milestones… all live on social platforms. From podcasts being clipped and shared on YouTube, Instagram Reels, TikTok, and Shorts, to global brand campaigns launching on social first, every touchpoint comes back to where audiences already spend their time, online.... Read more » The post From ads, to AI, to podcasts: why social media is the centre of every marketin...| Marketing Tech News
CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to... Read more » The post Unlocking growth: why brands can’t afford to overlook programmatic advertising appeared first on Marketing Tech News.| Marketing Tech News
The combination of difficult-to-find company phone numbers and AI Overviews in search results can lead customers into scammers' traps.| Marketing Tech News
Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact of its clothing.| Marketing Tech News
Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search traffic—mostly from logged-out users—could limit long-term value.| Marketing Tech News
The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.| Marketing Tech News
YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.| Marketing Tech News
Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.| Marketing Tech News
As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.| Marketing Tech News
Google brings AI updates to Search and YouTube in Southeast Asia| Marketing Tech News
Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.| Marketing Tech News
Solana has come back strong after a tough time in the market. Examine the moves that led to its recovery and marketing advice for businesses of all sizes.| Marketing Tech News
Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.| Marketing Tech News
In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.| Marketing Tech News
99% of business leaders face product information challenges| Marketing Tech News
Mateusz Jędrocha, Adlook: The role of AI and creativity in a cookieless space| Marketing Tech News
Generative AI tool released in time for holiday shopping| Marketing Tech News
Generative AI tool released in time for holiday shopping| Marketing Tech News