Advertisers in APAC are moving beyond Google and Meta
Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.| Marketing Tech News
Walmart brings AI shopping to ChatGPT| Marketing Tech News
Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs. “For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,”... Read more » The post Walmart brings AI shopping to ChatGPT appeared first on Marketing Tech News.| Marketing Tech News
As AI reshapes marketing, one question matters most: can you trust the insights it delivers? For many teams, the promise of AI-driven analytics is still clouded by uncertainty. When you can’t see the “why” behind a conclusion, it’s hard to make confident decisions. That’s why YouScan was built differently. Rather than being just another social... Read more » The post Making AI work for marketers: How YouScan’s Insights Copilot brings clarity to social data appeared first on Marke...| Marketing Tech News
Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, social feeds are crowded, and even the best creative can get buried under endless digital noise. That is why more marketing leaders are exploring texting as a complement to their existing strategies. Why Texting Belongs... Read more » The post From inbox fatigue to handset impact: Why texting completes the marketing mix appeared first on Marketing Tech News.| Marketing Tech News
Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in competitive markets. Every interaction a consumer has with a business gives a representation of branding. It defines a company in the minds of its audience,... Read more » The post What branding is and why it’s crucial for modern companies appeared first on Marketing Tech News.| Marketing Tech News
Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.| Marketing Tech News
A new study by CM.com has revealed consumer frustration with personalisation efforts is harming overall brand perception.| Marketing Tech News
Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and... Read more » The post Meta AI chat contents to be used to better target ads appeared first on Marketing Tech News.| Marketing Tech News
Shoppers in Southeast Asia will soon have access to millions of South Korean products through a new tie-up between Lazada and Gmarket. The partnership, launched on Monday, brings a dedicated Gmarket storefront to LazMall, Lazada’s online shopping hub. Buyers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now order from 20 million South Korean... Read more » The post Lazada adds millions of Korean products for SEA shoppers appeared first on Marketing Tech News.| Marketing Tech News
Search is more important than ever. Customers are discovering products and answers across Google and AI platforms like ChatGPT. For enterprise marketers, that means one thing: to stay ahead, you need a platform that unites SEO, AI visibility, and site health management in one place. With Semrush Enterprise, you put your business first everywhere customers... Read more » The post The growth engine for enterprises: Win across AI + search appeared first on Marketing Tech News.| Marketing Tech News
Influencer marketing has moved far beyond celebrity endorsements and vanity metrics. Today, the most effective partnerships are built on trust, relevance, and genuine audience connection—not just big follower numbers. The challenge? With countless creators online, finding the right fit can feel overwhelming. The key is knowing what to look for. Start with Your Audience Before... Read more » The post Identifying the right influencers for your brand appeared first on Marketing Tech News.| Marketing Tech News
Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing... Read more » The post Google Cloud introduces AP2 to secure AI-driven payments appeared first on Marketing Tech News.| Marketing Tech News
Budgets are tight, pipelines are slower, and if you've recently sat in with a CFO, you'll know exactly how forensic ROI questions have become.| Marketing Tech News
Nella Digital Group, led by Katie Allen, is a marketing agency that specializes in serving small businesses, primarily in the health and wellness, education, and travel industries.Before using Cloud Campaign, Nella Digital Group faced challenges in efficiently managing social media accounts for multiple clients while maintaining high-quality content and effective communication. This case study explores... Read more »| Marketing Tech News
The combination of difficult-to-find company phone numbers and AI Overviews in search results can lead customers into scammers' traps.| Marketing Tech News
Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact of its clothing.| Marketing Tech News
Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search traffic—mostly from logged-out users—could limit long-term value.| Marketing Tech News
Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.| Marketing Tech News
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