Online scammers using AI Overviews on new generation of victims
The combination of difficult-to-find company phone numbers and AI Overviews in search results can lead customers into scammers' traps.| Marketing Tech News
Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even milestones… all live on social platforms. From podcasts being clipped and shared on YouTube, Instagram Reels, TikTok, and Shorts, to global brand campaigns launching on social first, every touchpoint comes back to where audiences already spend their time, online.... Read more » The post From ads, to AI, to podcasts: why social media is the centre of every marketin...| Marketing Tech News
CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to... Read more » The post Unlocking growth: why brands can’t afford to overlook programmatic advertising appeared first on Marketing Tech News.| Marketing Tech News
Doomscrolling is out, depth is in. Gen Z is trading quick-hit swipes for Substack essays, TikTok “curriculums,” and long-form YouTube deep dives. Even bookstore chain Waterstones reports fiction sales up thanks to younger readers. The New York Times launched its “anti-brain-rot” campaign championing active absorption in the same week Vogue declared 2025 “the trend-less summer,”... Read more » The post From doomscrolling to depth: why ‘intentional content consumption’ is the c...| Marketing Tech News
There’s renewed excitement around altcoins following Ethereum’s climb to a new all-time high of $4,946 on August 24, 2025. Beyond exploring established cryptocurrencies, buyers are eager to spot and look into the best altcoins that could disrupt the cryptocurrency landscape. Among the most talked-about altcoins are JetBolt, Flare Network, XDC Network, and FORM. JetBolt, in... Read more » The post Best altcoins to disrupt the cryptocurrency landscape in altseason appeared first on Marketi...| Marketing Tech News
LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the... Read more » The post LinkedIn expands video ads as Gen Z reshapes the platform appeared first on Marketing Tech News.| Marketing Tech News
Marketing and sales teams have been among the first to put AI to work. From accelerating content creation to optimising routine tasks, AI tools—and now AI agents—are becoming part of daily routines. But adoption is moving faster than training, leaving many professionals without the skills to use these tools effectively. A new study by General... Read more » The post Marketing and sales lead in AI use—but training lags behind appeared first on Marketing Tech News.| Marketing Tech News
The combination of difficult-to-find company phone numbers and AI Overviews in search results can lead customers into scammers' traps.| Marketing Tech News
Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the platform from a search-and-sourcing tool into an AI-driven ‘trade assistant.’ The release follows research from Alibaba International showing that 40% of small... Read more » The post Alibaba launches AI agent to speed up online sourcing for merchants appeared first on Marketing Tech News.| Marketing Tech News
StudyPro – the tool you’ll want to keep using StudyPro isn’t pretending to be a lifestyle assistant, but was built from the ground up for academic essays and research papers. StudyPro has context-aware generation, so doesn’t insert random facts into a paragraph. It follows instructions closely, picks up on tone, and content stays structured. Users... Read more » The post Top 6 AI writing tools to help you write smarter, not harder appeared first on Marketing Tech News.| Marketing Tech News
Moving Forward Small Business (MFSB) has announced a strategic partnership with Semrush, a leading AI-powered marketing platform, to produce “Mastering AI Search for Your Brand,” a free, in-depth 6-part virtual workshop series, kicking off on August 6, 2025, and running through September 10, 2025. This collaboration is designed to equip businesses of all sizes –... Read more » The post Moving Forward Small Business and Semrush announce six-part virtual workshop for businesses in the AI...| Marketing Tech News
Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact of its clothing.| Marketing Tech News
Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search traffic—mostly from logged-out users—could limit long-term value.| Marketing Tech News
The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.| Marketing Tech News
YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.| Marketing Tech News
Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.| Marketing Tech News
As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.| Marketing Tech News
Google brings AI updates to Search and YouTube in Southeast Asia| Marketing Tech News
Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.| Marketing Tech News
Solana has come back strong after a tough time in the market. Examine the moves that led to its recovery and marketing advice for businesses of all sizes.| Marketing Tech News
Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.| Marketing Tech News
In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.| Marketing Tech News
This decision follows a significant antitrust ruling that determined Google had unlawfully dominated the online search and search advertising sectors.| Marketing Tech News
DataFeedWatch, a Cart.com company, has recently integrated artificial intelligence into its feed marketing engine.| Marketing Tech News
Akeneo launches new data uncovering B2B industry digital transformation challenges.| Marketing Tech News
42.7% of respondents cited avoiding data breaches as the primary reason for valuing data privacy, reflecting widespread concern over the security of personal information.| Marketing Tech News
99% of business leaders face product information challenges| Marketing Tech News
Mateusz Jędrocha, Adlook: The role of AI and creativity in a cookieless space| Marketing Tech News
Generative AI tool released in time for holiday shopping| Marketing Tech News
Generative AI tool released in time for holiday shopping| Marketing Tech News
