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Roku streaming surpasses broadcast TV viewership for third month
https://ppc.land/roku-streaming-surpasses-broadcast-tv-viewership-for-third-month/
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Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
