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LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
https://ppc.land/linkedin-emerges-as-top-b2b-platform-with-113-roas-and-211-day-buyer-journeys/
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B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.