You don’t always need bigger bonuses to retain top talent; you need a better narrative. Instead of selling the job around quotas and KPIs, reframe it around what the role enables: saving for a house, paying off debt, building wealth, or freeing up more time in the future. Guide candidates and reps to map their personal milestones, link them to quota attainment, and revisit progress in 1:1s and coaching. Such a way of approaching compensation turns compensation into a financial roadmap — b...
