New York – September 25, 2025 – Advertisers, facing a shifting economy, are sharpening their focus. That’s what was revealed in IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the … Continued The post IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double...
