How the industry ‘with all its warts’ is attracting a new generation. What started as a YouTube experiment has grown into a professional competition series with ESPN-style coverage, influencer backing and big-name sponsors designed to attract fresh talent to the construction industry. “The concept for the National Equipment League came out of two things,” said […] The post Digging up a new audience: Influencer-backed league turns construction into competition appeared first on PR Da...
