How BART found its voice by letting riders tell the story. When Alicia Trost, chief communications officer at the Bay Area Rapid Transit, or BART, spotted a quirky trend called “transit speedrunning” she knew she had a unique opportunity on her hands. Speedrunning is a sport where people race to ride an entire rail system […] The post BART’s speedrun craze is a case study in culture-driven comms appeared first on PR Daily.
