Introduction Ask ten executives what “branding” means and you’ll likely hear ten different answers: a logo, a tagline, a campaign, maybe even a color palette. Those are expressions of brand, but they aren’t the brand itself. In B2B branding, the brand is better understood as reputation — the collection of perceptions, signals, and experiences that […] The post What Is Branding in Business? (Brand = Reputation) appeared first on wantbranding.
