Regardless of industry or business type, products or services, growth is the goal. But, business growth doesn’t happen on its own. It relies on customers, retaining the ones you have and acquiring more. Both customer retention and acquisition are important, but they’re not interchangeable. You can’t simply focus on one, and ignore the other.… Continue reading The ROI of Customer Retention vs Acquisition The post The ROI of Customer Retention vs Acquisition appeared first on Business A...
