Brands love to measure everything, especially survey response rates. After all, if you don’t hear back from customers, how can you know what’s really going on? But what about the people who don’t hit reply? Most brands simply write them off as “lost data”. But silence isn’t just an empty space, it’s telling you something. […] The post ‘No Response’ Is Still Feedback: Interpreting Silence in Your Ecommerce CX Surveys appeared first on Retently CX.
