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Ecommerce Profitability Revisited - Practical Ecommerce
https://www.practicalecommerce.com/ecommerce-profitability-revisited
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In 2013, most ecommerce merchants generated losses from first-time shoppers. It's the same for 2022, although the circumstances differ. Contributor Charles Nicholls revisits the drivers of ecommerce profitability: 2013 vs. 2022.