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Content as a Service (CaaS): The Framework That Aligns Marketing with the Business - SparkToro
https://sparktoro.com/blog/content-as-a-service-caas-the-framework-that-aligns-marketing-with-the-business/
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Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write
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