Summary This post examines a University of Toronto study that reveals how AI search engines are redefining authority across industries. It compares platforms like ChatGPT, Perplexity, and Gemini against Google and shows that AI engines consistently prioritize earned media while diminishing or removing brand-owned content and social platforms. Automotive loses consumer forums, electronics sidelines influencer-driven […] The post University of Toronto Study: Earned Media Dominates AI Search a...
